Video Production for the Direct Mail Advertising Industry

As the direct mail advertising industry largely integrates with digital advertising services to provide business owners with mixed media marketing & advertising opportunities, the expectation is that this $10 billion dollar industry will continue to grow. Direct mail was once an incredibly prolific industry that represented one of the only real ways for businesses to advertise to consumers. However, the rise of the internet and electronics such as smartphones & tablets would put advertising into the hands of consumers without the need for mail resulting in unique, never before dealt with, challenges for the direct mail advertising industry. Video production for the direct mail advertising industry offers a unique approach to these businesses that allows for increased reach, robust integration, and the potential to drive sales.

This industry is well-known for its marketing abilities, so it’s no surprise that they would quickly begin to foster other marketing initiatives as they would become popularized across the internet. Unlike some, the direct mail advertising industry would quickly become privy to introducing a variety of other solutions in advertising into their existing market; solutions which would include the use of video marketing & advertising.

Beverly Boy Productions offers a wide range of expert video production services for the direct mail advertising industry to facilitate growth & success across this industry. Ask our team about the many different ways that video content can help your direct mail advertising business achieve its sales & revenue goals with the assistance of video content that speaks to your target market & shares the unique messaging of your brand. 

Promotional Videos for the Direct Mail Advertising Industry

Promotional videos are typically short, engaging videos that share the unique message of your direct mail advertising business in such a way that your audience feels compelled to listen. You might have seen these types of videos posted on social media platforms such as Instagram, Facebook or TikTok where they generate hype and solicit consumer engagement in response to your brand.

Promotional video production for the direct mail advertising industry can also be a great way to introduce your business to would-be consumer advertisers that come across your website, landing pages, or a third-party campaign. What you probably don’t know is that direct mail advertising businesses that utilize promotional video content to grow their revenue can achieve up to 49% faster annual revenue growth than those that choose non-video advertising solutions!

Marketing Videos for the Direct Mail Advertising Industry

Marketing video production for the direct mail advertising industry is another way for advertisers to reach their target audience with important messaging about their business, products & services in order to achieve a variety of goals. Unlike promotional videos that primarily promote your message to a set audience, marketing videos can introduce your business or products & services to a key audience, they can grow your audience, they can encourage your audience to take action (like a promo) or they can fulfill a variety of other important marketing tasks including:

• Increasing organic rankings & website traffic by 157% or more.
• Increasing email click-through rate by between 200 and 300% or more.
• Improving your landing page conversions by 80% or more.

Depending on where, and how, you utilize video marketing products to achieve your advertising goals for a direct mail business, many different levels of success & growth can potentially be achieved.

Training Videos for the Direct Mail Advertising Industry

Training videos are an integral part of growing today’s teams. They can help you save time & money while integrating the necessary messaging and teaching of your program into a day-by-day learning outcome that’s ideal for your entire team. For your direct mail advertising business, video training programs have the capacity to:

• Improve your training outcomes.
• Increase the knowledge delivered of your training.
• Reduce training time.
• Reduce training costs.
• Improve training structure.

Providing video-based training is a way that every direct mail advertising agency can make training readily available to their team members, improve the outcomes that they achieve with their training programs, and solve many of the training challenges that make growing a team so difficult in today’s era. It’s no wonder 88% of all businesses utilize some combination of video training in addition to other forms of teaching to bring their teams up to speed.

 Interview Videos for the Direct Mail Advertising Industry

As you grow your advertising business, building the trust of your audience is going to be a key indicator of how effective your marketing actually is. It’s also important because without trust, you’re not going to generate sales! Expert interview video production for the direct mail advertising industry is a great way for you to grow audience trust in your business and to generate the confidence you need in order for your business to succeed. 

Team Beverly Boy will help you produce expert interviews that share your views, the values behind your business, and the expertise you have to share as part of your brand in order to actively engage your target audience and to gain their trust in your brand. Ask our team about video production for the direct mail advertising industry and the steps you should be taking to ensure proper trust from your target audience that is essential to growing your brand.