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Producing a YouTube Video Sales Funnel to Convert Prospects

Producing a YouTube Video Sales Funnel to Convert Prospects

Whether you’re producing a YouTube video sales funnel to attract prospective customers and educate them about your brand, or you’re using it as a tool to onboard new customers to help them understand your products or services, the potential benefits of producing a YouTube video sales funnel are seemingly endless. However, producing a YouTube video sales funnel, although incredibly powerful and beneficial for your business, isn’t always as easy as it sounds! We’ve put together this step-by-step guide to assist you.

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Step 1:  Segment Your Audience & Focus on Their Needs

The first step is to segment your audience. You’re going to want to create YouTube video content for your audience based on their specific needs. By focusing on the problems that your audience has and building YouTube video sales funnel content that markets specifically to that audience, you can not only increase brand awareness for your business but you can also increase the overall reach you have with your content. 

Your videos should be based on the unique problems that you identify among your audience. Since people use YouTube to search for answers to various questions as well as to learn how to accomplish various tasks, it pays to make content that answers questions which your target audience may have or that shows your target audience how to solve their problems.

Your videos should engage new audience members and increase the presence of your brand online. This is your opportunity to establish a particular voice for your brand, so make sure that you produce videos utilizing your branding, logos, and unique style and that you keep the branding consistent throughout all of your content.

Step 2:  Provide Solutions to the Problems Your Audience Struggles With

Producing a YouTube video sales funnel started with content that creates awareness of your business and introduces your business at the top where your audience is just realizing they have a certain problem going on. The next step is to provide solutions to the problems that your audience is struggling with. You want your business or brand to be front and center with a solution when the audience begins to seek out support.

As you present solutions to the various problems that your audience may have, you will notice that customers begin to find your content and they begin to find value in what you have to say. Now you’re building a sense of authority on the subject and you’re slowing moving the consumer down the sales funnel along a path that will ultimately lead to him or her purchasing or otherwise converting to become clients of your business.

Your videos should answer questions and otherwise offer solutions to various situations or scenarios that might be helpful to your target audience. This is your chance to introduce products or services as possible solutions, too.

Step 3:  Convince & Convert 

People have found your content, they realize you provide a solution to their problems, now it’s time to create the next phase of your YouTube video sales funnel. At this stage, you’re going to focus on a technique we call “convince and convert.” Wheat this means is that you need to create YouTube videos that convince your audience to purchase your products or services. 

This is your chance to produce side-by-side comparison videos, to create testimonial videos that show off satisfied customers, and to share things like user reviews or other forms of persuasive video content. The focus of your YouTube video sales funnel at this stage is really to convert your audience over so that they become a paying customer or client. 

Using a dedicated landing page that you can include a link to on your YouTube channel for this stage of the process can really help you to seal the deal with your prospective customer. Since people are inclined to purchase at this point, you want them to be able to easily click your link and landing on your website or landing page where you can connect with them further to make a sale.

Step 4: Retain the Customer & Keep them Happy

The final stage of your YouTube video sales funnel is to stay front and center in your customer’s mind so that they will hopefully provide you with a user written review. This is also a great opportunity to make sure that you’re providing video content to help your customer get the most use out of the products or services that you sold to them. 

Showing the customer tutorials that help them use your products or offering the customer the first opportunity to purchase new products or services when they are released will help you to retain your customers longer term.  At this point, every viewer of your channel is a customer, so you don’t have to persuade them to purchase, but you need to persuade them to stick around too.  

Delivering video content that helps your customers see different uses for the products or services that they have purchased, offering insight into new updates or special brand features, and providing educational content that helps the customer continue to find value in your brand is key.

As you can see, producing a YouTube video sales funnel has a number of benefits and can be achieved in 4 easy steps in which you create targeted video content that engages, entertains, and emotionally connects with your audience. For support or assistance in creating professional videos at each stage of the customer journey, give Beverly Boy Productions a call! 

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