Benefits of Producing a Facebook Cover Video for Your Business
Producing a Facebook cover video for your business profile or page on the social media platform is something that could have a number of amazing benefits for your brand. While the social media giant is ever-changing, the Facebook cover video is something that’s been around for a while and appears to be staying. If you’re not sure what it is or how to use it, we’ve got some ideas to help you out! And, if you’re wondering why you should produce a Facebook cover video for your business, we’ve got a list of advantages to convince you!
What is a Facebook Cover Video?
The Facebook cover video is a short, repeat video that appears at the very top section of your Facebook page or profile. For your business, a Facebook cover video is a great opportunity to engage your audience and show them what your brand is about. There are actually a variety of ways that you can use a Facebook cover video to your advantage, depending on your target audience, what your brand uses Facebook for, and what you wish to accomplish on social media.
Facebook cover videos are an excellent add-on to this social media platform. They even come with a number of pre-made options that you can use if you’re not tech-savvy. However, we recommend that, as with any other video content you produce for your business, you use the Facebook cover video area to showcase top notch video content that is relative to your brand. That means you need to make a customized Facebook cover video first!
Benefits of Facebook Cover Videos
If you’re wondering why you should even consider producing Facebook cover videos, you’re not alone! Many businesses use Facebook regularly, but still wonder what the purpose of the cover video actually is or whether it’s even that important to their marketing campaigns. The reality is, Facebook cover videos are another way for your brand to make a positive impression on your target audience. While they aren’t required, we believe that brands should take any chance they can to market themselves and their business to their target audience. So why not produce a Facebook cover video that’s going to expertly represent your brand?
There are many benefits to using the Facebook cover video feature. You can use it to showcase your products, introduce a new team member, or to reflect on the services that are offered by your brand. Cover videos are great because viewers don’t even have to scroll in order to see the information that you provide about your brand. This means, that even if someone lands on your Facebook profile and they don’t stick around for long, they can still see your content – all be it, for a few seconds.
Facebook cover videos have the following benefits for your brand:
- They immediately grab the attention of your audience.
- They keep your audience on your Facebook page longer.
- They showcase your products or services.
- They align with the increasing trends that consumers are moving toward more video consumption.
These are just a few of the benefits that you can appreciate if you incorporate a Facebook cover video into your profile or business page.
Facebook Cover Video Specs
If you’re going to produce a Facebook cover video, you’re going to need to follow some important specs or details that relate to the content. This is very important for you to know as you cannot just post any video there and expect it to reflect positively for your brand. In order to ensure you get the right balance for your Facebook cover video, you should follow these specs:
- Facebook cover videos must be at least 820×312 pixels in size. Ideally, you want a video that’s 820×462 pixels so that it will fit most screens without being cropped in weird ways.
- Facebook cover videos don’t specify a maximum size limit, but some sizes will look bad.
- Facebook cover videos can run between 20 and 90 seconds total length. If your video is too long, you can speed it up a bit.
As long as you follow the outlined specs when producing your Facebook cover video, you’ll be in good hands! Overall, brands that we’ve seen do well with Facebook cover video content have stuck with a shorter, repeat video that delivers captivating information in a quick burst. You have to keep in mind that consumers are not coming to your Facebook profile or page to just look at your cover, but they are going to see the cover when they land there. So your cover video should be like a shortened commercial for your business or brand. Don’t overdo it!
Need help producing a Facebook cover video that’s going to make your brand stand out from the competition? We’ve got decades of experience in the production of short, impactful brand videos that are great for things like Facebook and other social media marketing. Give Beverly Boy Productions a call to learn more about producing a Facebook cover video that’s right for your business!