Video Production for the Car Wash & Auto Detailing Industry

Rising competition and a higher overall demand for washing ones car at home threatens to impede revenue growth in the $15 billion dollar car wash & auto detailing industry. However, savvy car wash owners & auto detailers are going to make adjustments to their existing practices in order to pinch out as much revenue as possible from their sales. One of the ways that sales leads & revenue can be increased for the car wash & auto detailing industry is through the use of expert video content that will build audience connections & boost the reputation that the business has online, especially in regards to their competition. In fact, Video Production for the Car Wash & Auto Detailing Industry can drive consumer interest, boost confidence & act as a powerful lead generation tool that will outshine the competition online & off.

Car washes and auto detailers provide a wide range of cleaning, washing & waxing services for owners of cars, trucks, vans, SUVs, and light automotive vehicles. While lower fuel prices would boost the total overall use of gas-powered vehicles for several years resulting in increased demand for car washing and auto detailing, rising fuel prices are largely behind an overall reduction in the use of personal vehicles and, instead a push toward the use of more public transportation efforts. As such, demand & growth in this industry are expected to slow over the next several years. This means these businesses will need to take action to drive consumer interest & boost their desire to hire professionals within this industry to provide services that are integral to consumer demand.

Beverly Boy Productions offers a variety of video production services for the car wash & auto detailing industry. Our promotional video products & marketing videos are essential to driving audience recognition & fueling demand that is important to growing revenue for your business while training videos will assist you with building a strong, effective & efficient team.

Promotional Videos for the Car Wash & Auto Detailing Industry

Promotional video production for the car wash & auto detailing industry is one of several essential marketing & advertising practices that can increase audience reach, improve recognition, draw interest, & generate up to 66% more qualified leads annually than non-video promotions or marketing initiatives. Over 80% of marketers that use video admit that it has helped them to increase the amount of time their audience spends on their website resulting in higher conversions & interest in their business operations and in their campaigns.

Promotional videos are an integral element of your marketing plan that can be used to provide bottom of the funnel relationships between your car wash & auto detailing business and the target market. Consider these videos if you want to drive traffic, increase leads, boost conversions, generate sales & produce revenue that is essential to growing your brand!

Marketing Videos for the Car Wash & Auto Detailing Industry

While promo videos are mostly focused on delivering a message to your audience that is going to encourage them to take some action such as a click, a call, or some other intended conversion, marketing Video Production for the Car Wash & Auto Detailing Industry is a bit more flexible. Marketing videos can be used at all stages of the sales funnel, from the top where building audience & increasing awareness around a business is important, to the bottom where a relationship is built, the audience member is now a customer and the goal is to keep that customer happy, engaged & willing to share the message about your business with others. 

Videos can be used for your car wash business to generate leads, educate consumers & prospects, promote your business, increase sales, engage customers & those who might benefit from your services, and for many other purposes along the way. You might see videos shared on social media, your website, a third-party website, on a landing page, in an email campaign, or somewhere else entirely.

They can:

• Increase landing page conversions up to 80%.
• Drive organic traffic increases of up to 157%.
• Generate revenue up to 49% faster than non-video products.

Depending on how you want to market your business and what goals you wish to achieve, marketing Video Production for the Car Wash & Auto Detailing Industry should be an integral part of your campaigns.

Training Videos for the Car Wash & Auto Detailing Industry

As a car wash owner or an auto detailing business, you’re probably going to need a lot of hands-on workers to help you deliver the intended customer service to your clients. Depending on how much automation you can integrate into your business activities, you’ll need car washers, car detailers, people to vacuum & dry your car, and you might even need sales people, customer service professionals, & various other support staff.

Training videos are essential to your growth as they provide a means of ensuring that each of your employees get the knowledge & support they need to actively perform their roles and to deliver the experience that is expected of your brand. Training videos can save you time & money while delivering a stronger, more robust & engaging training experience for your team.

Interview Videos for the Car Wash & Auto Detailing Industry

Consumers that visit your car wash or ask you to detail their vehicles are trusting you with their transportation which could easily cost $30K or more. In fact, some vehicles these days cost over $100K. Building trust is going to be absolutely vital to creating an audience of prospective customers that will engage with your business and seek out your services.

Interview Video Production for the Car Wash & Auto Detailing Industry allow you to share your experience & expertise with your target audience so that they can come to trust your business & have confidence in your brand. In fact, interview videos will humanize your business, placing a face & a voice to the brand while creating a level of credibility & authority that is integral to creating consumer confidence in the services that you provide. Ask Team Beverly Boy how interview videos can be put to use in your auto detailing or car wash business.