Video Production for Laundromats

As a laundromat owner, staying ahead of the competition is an important aspect of your day-to-day marketing & advertising goals. This is how you can keep a steady stream of customers coming into your laundromat to wash, dry & fold their clothing or other garments and it’s how you’re going to generate consistent revenue for your business.  Whether you’re a large laundromat that operates individually in a major city, a smaller laundromat in a rural town, or you operate self-service laundry & dry-cleaning equipment in apartments, colleges & universities, dorms or other locations, Video Production for Laundromats should be an essential part of your marketing, advertising & promotional budget.

Although disposable income is rising and the number of people who require the services or self-operation of a laundromat has steadily declined, this is still a $5.4 billion dollar industry that will likely continue to grow its revenue as more steps toward automation are taken and increased pricing continues to influence profits. 

Beverly Boy Productions can help you grow your audience and increase the number of steady customer visits to your laundromat by providing a variety of video production services that are aimed at assist you with educating consumers about your services, boosting engagement, and fueling sales revenue for your brand. Ask our team how you can put video to work for your laundromat if you’re ready to make more money by providing wash, dry & fold self-service to a wider audience that can benefit directly from your business or brand. 

Promotional Videos for Laundromats

Promotional video production for laundromats can not only engage a prospective audience, but will offer a new opportunity for you to help customers get to know your brand. Many laundromats have found incredible value in promoting their self-service features on TikTok and other social media platforms.

Promotional videos can help your laundromat to:

• Educate consumers about your services & laundry related tasks or products.
• Entertain both customers & prospects with engaging content that is relative to your brand.
• Encourage consumers to visit your laundromat or purchase self-service wash & dry products offered in your laundromat.
• Openly promote your business so that you can reach a wider audience of would-be customers that can potentially benefit from the self-service laundry options offered inside your business.

Recent studies prove that 36% of consumers prefer to learn from short-form video content such as promos and other videos under 2 minutes that can be shared on TikTok, Facebook, Instagram & YouTube, too.

Marketing Videos for Laundromats

Marketing video production for laundromats is another unique opportunity to get involved with your target audience, share content that they’ll either love, or love to hate (think about all those laundry videos on TikTok that grab audience attention & run with it. Nobody really enjoys doing laundry, but we’ve all got to do it!), and encourage them to take action. Posting on TikTok can have many important benefits for your laundromat. According to a recent study, TikTok users are twice as likely as other social media platform users to recommend a product or service they find on the platform & their up to 1.5 times more successful at convincing others to try a service. 

Marketing videos are important to achieving a variety of goals in boosting audience engagement & interaction, creating a wide reach for your laundromat, engaging local audiences that can directly benefit from your services, and encouraging them to enter your laundromat & become a paying customer of your store. 

Training Videos for Laundromats

While self-service laundromats are mostly self-operated and don’t exactly require a lot of “staff” there are ways that you can put training videos to work for your business. Consider the use of training videos for your laundromat to help your customers.

You could:

• Share details about each of your machines & how to operate them, reducing the need for customer service while increasing customer satisfaction inside your laundromat.
• Train customers on concepts of stain removal that may not be possible without taking additional action. 
• Educate customers on the step by step process of getting the most out of your equipment.

There are many different options you could utilize and, if your laundromat offers in-house services in addition to your self-service laundry, video training could go on to be used to train your staff.

You could provide training videos that teach staff how to:

• Use your machines properly & perform routine inspections to reduce the risk of a customer using a machine that isn’t in proper working order.
• Perform in-house operations such as removing change from machines or making adjustments to digital machines.
• Engage with customers to ensure they are satisfied with the services you provide & that they get the most out of your laundromat.

Training video production for laundromats is going to save your team time & money whether you’re training your customers or your employees!

Interview Videos for Laundromats

As you build your audience and bring new customers into your laundromat, a big focus for your marketing needs to be on building trust. The more you can engage your audience and increase their trust in your laundromat, the higher your repeat business will be and the more you’re going to generate leads & revenue for your brand.

Interview video production for laundromats allow you to introduce your business, your experience & your expertise to a target audience building credibility & authority around your brand. Ask Team Beverly Boy about the use of interview videos to help you grow your laundromat.