5 Reasons to Host Hybrid Events for a Millennial Audience
Millennials have a rather distinctive way about them. They approach the world like no other age group ever has and, while there’s still a lot to learn about this demographic, one thing’s quite certain: The Millennial crowd stands to reshape the way we do marketing and advertising! In fact, if your target audience is the Millennial age group, (which also happens to be the largest U.S. age demographic since the Baby Boomers) you might want to consider hybrid events to attract them. While there are many reasons to host hybrid events, this evolving method of bringing people together in a mix of tech and in-person experience is almost certainly a must for this age group. But what makes the decision to host hybrid events so important and beneficial?
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Millennials Thrive Online and In-Person
No other age group has had the power to interact so gracefully and effectively both virtually in a digital landscape and in-person. In fact, Millennials are the only demographic to date that currently does not know life without the internet. They thrive online. They can spend the morning glued to the web, with hashtags and homophones (LOL, BTW, BRB, ETC) and the afternoon hosting a party or hanging at the beach with friends. The mix of internet and in-person interaction is as natural to this group as the constant use of technology is seemingly unnatural to the rest of us.
Hybrid events stand to integrate these worlds — the digital world and the real world — in the perfect blend of experience for this age group. Live streaming an event one day, and offering an in-person meet-up the next appears to be the perfect blend of technology and in-person interactions for the Millennial age. One of the many reasons to host hybrid events for this audience.
Hybrid Events are Cost-Effective
Another major demographic to hit the Millennial age group is the fact that they tend to be quite frugal and price-conscious. Unlike teens or young adults 20 years ago who were quick to spend money on lavish belongings, Millennials are seeking budget-friendly activities and they want to know that they’re getting the most bang for their buck. When you host hybrid events, you’re giving them just what they want — an opportunity to interact and take part in an immersive event that doesn’t have to come with a ticket price that is beyond that of what would be considered “smart.”
This group will forego a hefty ticket price associated with an in-person experience in lieu of attending the event online if it means saving a substantial amount of money or even a reasonable amount. They’re frugal and they are perfectly fine with attending a Facebook Live event over an in-person event if there’s a hefty pricetag standing in between. Since hybrid events are cost-effective, ticket prices stand to be more frugal and accommodating to the Millennial mindset.
Hybrid Events Mix it Up for the Short Attention Span
Millennials are accustomed to rapid change and the consistently shortened content experiences that take place online. They’ve got short attention spans so good luck keeping them engaged long-term at a multi-day conference or event — it’s just not likely to happen! However, when you host hybrid events, you give this audience just what they’re looking for — change! These events allow the audience to bounce between the technology they love and the in-person activities they equally crave.
When you host hybrid events you give this group the ability to interact with your brand in a capacity that works best for them. They can record and share their in-person experiences online and interact from various platforms for the duration of the event. With a hybrid event you can deliver on-demand content that Millennials love — just make it readily available when they’re ready and you’ve won this audience over!
Hybrid Events are Unique & Millennials Crave Something New
Millennials won’t be fooled into paying for the same old, same old. They crave adventure and the feel of something new and exciting. If you’re marketing to the Millennial crowd you need to deliver an experience that does not, in any way, create the sense of a “traditional marketing” format. That’s why it’s a great idea to host hybrid events. These events provide a unique opportunity for people to experience connecting with your brand in ways that were never before available — content can be delivered online, on-demand, and in-person for a rich mix of fun both virtually and in the flesh.
It’s Not Just Millennials — Hybrid Events are Fun For Everyone
While Millennials may be the ones making the stance for all things frugal, price savvy, and unique — at the end of the day, most of us are seeking something a bit more affordable these days and with things like social distancing and changes in work routines, many are seeking new opportunities to engage and experience events with a little less “in-person” experience and a little more “virtual” entertainment. When you host hybrid events you give in to all of these features — a hybrid event is a digital and in-person, good for all ages, engaging opportunity for your brand to build a mix of face-to-face and online excitement that draws a crowd.
Still not sure what to do? Give Beverly Boy Productions a call today to get started with the planning and execution of your hybrid event. We’ll show you how to host hybrid events that stand to attract a huge crowd and offer the virtual & in-person experiences that your audience members crave!