Are You Making these Top Video Marketing Mistakes?
With so many businesses now engaging in video marketing on a regular basis, it might be surprising to find out that many businesses are doing it all wrong! Sure, video marketing is incredibly popular and powerful for business owners, but not if you’re doing it all wrong!
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Are You Making these Top Video Marketing Mistakes? If you find yourself making any of the mistakes we’re about to list, you should probably consider seeking the support of a professional.
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Producing Marketing Videos without a Plan
This mistake goes right up there along with not producing videos at all. Equally troublesome, whether you’re producing videos without a plan to reach certain goals or you’re not producing videos at all, you’re in big trouble. Just as you would plan your content strategy for a blog or website, you need to look at videos as content – and you need a plan! As you’re producing a video you should be considering:
Who your audience is.
Why you’re producing the video.
What goals you wish to achieve.
Where you will distribute the video.
What actions you expect from the video.
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Making Videos Too Long
Are You Making these Top Video Marketing Mistakes? If you’re making your videos too long you’re wasting your own time and money, and you’re wasting the time of your audience. There’s a time and a place for long videos, but marketing typically isn’t it. Consumers have a shorter than ever attention span.
Additionally, depending on the platform that you share your video on, most of the time shorter is better. For most marketing videos 30 to 90 seconds is the ideal length with 1 minute being the sweet spot. If you’re going too much beyond that, you’re just wasting time.
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Not Including a CTA
This, along with only including the CTA at the very end of the video, are two very common mistakes that are made in video marketing. We’re so trained to expect the CTA at the end, that we often forget that it’s possible (and acceptable) to place the CTA earlier on in a video.
Even if it feels a little bit promotional or salesy, it can still be okay to put the CTA into your video a little bit earlier. Just make sure that your call to action is very clear, you don’t want your audience wondering what you expect from them.
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Focusing on Telling More than Showing
Are you focusing all of your time on the spoken words in your video? Are you writing out detailed scripts that are super “wordy” with little consideration for the visuals? If you’re telling your story as if you were reading a book instead of sharing your story visually, you’re missing the point of video marketing all together!
This kind of goes along with making the mistake of flooding your video with information in such a way that the audience missing the entire point overall. If you have a lot of information to share, consider multiple videos, heavy use of visual aids, and utilizing graphics to your advantage!
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Not Following Essential SEO with Your Videos
Many business owners will tell you that they made the mistake of producing videos without following through with essential SEO strategy and this cost them time, money, and conversions. Just like a blog post, website page, or any other advertising medium, SEO is important to video marketing. If you’re not optimizing your videos, you’re probably not reaching as many consumers and you’re almost certainly not achieving the results that you could be.
Video optimization can help you to drive more traffic, increase conversions, and generate more sales for your brand. Or, you can keep up with the “if you build it they will come” attitude that we’ve proven time and again doesn’t work online.
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Not Branding Your Videos
Are you representing your brand in your videos? Not only should you be including your brand colors, logo, style, and vision, but also things like your URL, tagline, or other corporate details that are specific to your brand. If you’re producing videos regularly, but you’re not connecting your brand to that content, consumers won’t make the connection either.
This is a huge loss considering consumers recall branded video content and are 95% more likely to recall what they see in a video. This is a huge top video marketing mistake. Wouldn’t you want what the consumer remembers to be relative to your brand?
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Forgetting to Hook the Viewer Early On
Are You Making these Top Video Marketing Mistakes? If you’re not hooking your audience right from the start, you’re almost certainly losing viewers by the dozens or more. When fewer people see your videos, you’ll see fewer results, this is just based on simple statistics.
But there’s other problems that also arise if you’re not hooking your viewer right away. For example, your viewer might not stick around to watch the entire video, which means they won’t see your CTA and your video is going to have a high bounce rate which isn’t good for overall SEO and rankings.
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You’re Trying to DIY Your Way Through Professional Video Production
Trying to produce professional marketing videos on your own is a huge mistake for many reasons. Most businesses lack the time, resources, and expertise that’s required to produce a professional marketing video that will compete with the video competition in their industry. Unfortunately, bad video quality sends the message of bad business to your audience. While some types of video can be filmed from an iPhone in your office, the most powerful marketing videos are those which are produced by a professional video production crew.
Are You Making these Top Video Marketing Mistakes? If you answered “Yes” and you’re making any of these top video marketing mistakes, it’s time to give Beverly Boy Productions a call – we can help with all of your video marketing needs.