Small Business Training Videos are a Smart Investment
Have you ever found yourself stuck behind a long line of people at a store only to find that it’s backed up because the employee running the register is training? Typical training sessions can involve in-person training while business is operating which may not be ideal for your customers or for your newly-hired employee. The truth is, employees are less likely to remember training when it’s delivered in this manner and customers are almost guaranteed to be upset with the long lines. A smarter investment into your training programs in which you incorporate the use of small business training videos could prove to be incredibly valuable for your brand.
If you haven’t taken a long, hard look at your training style recently, and you’re still use those old, stale tactics from the 80s and 90s, it’s probably time for you to deep dive into your training and come up with an improved training plan for new employees. In fact, when it comes to making smart investments into your HR, small business training videos are not only smart, they’re incredibly valuable for the following reasons:
- The increase employee attention and engagement.
- They improve employee retention.
- They’re easily accessible & on-demand 24/7.
- They increase productivity among employees.
- They increase accountability.
- They save money & time.
Consider these, and the following additional reasons that small business training videos are a smart investment for your organization.
Video is the Chosen Medium for Learning among Most Employees
Ask any employee if they prefer to read a manual or watch a video for training purposes and 9 out of 10 will tell you that they prefer video. Plus, studies have proven that when short videos are used to teach or train on important and even complex topics, the audience will have more efficient processing of the information and stronger memory recall. The audio and visual nature of video content makes this form of training ideal for a large audience.
All in all, video is an excellent teacher! With more and more Millennial and GenZ workers entering the workforce, it’s more important than ever before for your small business to be using training videos instead of old training practices such as manuals or similar training. Your audience is going to appreciate training that is available on video for a variety of reasons including those listed above.
Video is Easily Accessible and Available On-Demand
Why train your new employee during rush-hour when you’ve got a line of disgruntled customers wishing otherwise? With training videos, you can teach your newly-hired employee how to perform their job without interrupting your customers or current day-to-day operations. Employees can access training from anywhere and at anytime. In fact, with on-demand training videos, employees can even go back and retrain as needed or they can find answers to questions they may have about their positions weeks, months or even years after they originally received training.
Making subject matter easily accessible and equally easy to reference when questions arise can have many positive benefits for your small business. Employees will have the autonomy to seek out answers to their questions and since training is available 24/7 you can bet that employees are going to more likely to engage in the training that is assigned to them.
Videos Can Be Customized to Meet Small Business Training Needs
As a small business owner, it’s important to know that training videos can be fully customized to provide the training that’s right for your brand. Creating customized small business training videos that hone in on the very specific topics and training needs that apply to your small business will allow your team to engage in quality training that’s just right for them.
Not only can the training that is provided within the video be customized to fit our business needs, but it can also be customized to include your corporate branding, colors and logos. Once produced, small business training videos are a valuable asset to your business that can be used to teach, train and educate your employees.
Video Training is Consistent & Scalable
Another reason that small business training videos are an incredibly smart investment is because video training is consistent and scalable. A single training video series can be produced for your small business and used over and over again. In fact, training videos ensure that your employees receive the proper training regardless of when they are hired. There is no waiting around for a “good time” to be trained. There’s no having to wait until a manager is around so that an employee can be trained. Training is readily available, anytime, anywhere.
Small business training videos also ensure that training is consistent no matter where or when your employees are trained. With training videos, the message is clear and the same training message is delivered to every employee that watches the video. There is no misconstruing of information, nor is there any missing information from one training session to the next. All employees receive the same instruction, in the same manner, from the same instructor.
Training Videos Save Money
Overall, the number one reason why small business training videos are a smart investment is because they are cost-effective and they will save your business money over time. Proper training of employees can limit employee risk of workplace injury, mitigate illness, and prevent time off work. It can also improve customer experiences, increase productivity and generally save the business money. Producing small business training videos can reduce training costs, minimize worker risks that lead to injury or illness, and improve training outcomes while making training equally available for remote workers and any other employees throughout the business.
Want help producing small business training videos to invest in your business? Give Beverly Boy Productions a call today!