Video Campaign Best Practices: 5 Tips for Success
Video campaigns offer an excellent opportunity for businesses to generate leads and grow the reach for their business. The most effective video campaigns have the potential to deliver compelling, branded content to a broader audience producing captivating results. However, just like print media marketing, the best video campaigns follow a set of best practices that […]
Tips to Ensure You Hire the Right Video Production Company
When it comes to hiring a video production company, it’s important to make sure you hire the right team for the job. In fact, working with the right video production company can make a difference in whether your content is successful or not. Follow these tips to ensure you hire the right video production company […]
What to Expect When Working with a Video Production Agency
Whether this is your first time working with a video production agency or you’re just about to begin working with a new agency, and you want to be in the know, it’s important to have an idea of how the production process works. This can be a fun and exciting time for you both as […]
Short Film Marketing Strategy
A diverse and fully planned marketing strategy is just as necessary for any short film as it is for a full length production. In fact, you may need to work harder to market your short film than you would a full length movie simply because you must prove the appeal to an audience that tends […]
3 Social Video Distribution Tips for Small Business
As a small business, knowing where to share your social media videos can make a world of difference in whether your message is accepted or left hanging in the dust. Before you start posting your videos on the many social channels and outlets, consider these 3 social video distribution tips for small business. And remember, […]
Tips & Tricks to Creating Good eCommerce Product Videos
eCommerce video content can be used throughout the marketing communications mix to produce greater interest in your products and increase your ROI. We’re showing you the top tips and tricks to creating good eCommerce product videos that will show your customers the benefits of purchasing from you. Follow along to learn what it takes to […]
Tips for Using Native Video Content to Boost ROI
Native video advertising includes the use of targeted ads that don’t look anything like an advertisement and which help to produce a user experience that your viewers appreciate. Unlike traditional commercials and forms of blatant advertising that can annoy viewers and run potential customers off, native ads draw attention and captivate the audience while increasing […]
What is Pre-Roll Video?
Pre-roll video can be used to deliver your message sample to an audience that is only partially interested in your brand. Think of it like an elevator pitch. You have only a few seconds to make the most out of the message you deliver. What will you say to capture the attention of the audience […]
Why Video is the Future of Content Marketing
The digital landscape is ever evolving and changing with each year. A decade ago we hardly saw digital advertising being the primary method of focus for business. Today, video content makes up the majority of a digital advertising strategy for many businesses and those that are not using video are at least thinking of how […]
What is the Lower Third & What Makes Lower Thirds so Important?
As you watch a commercial or view a television show, chances are good that you’ve already seen lower thirds come into play and you just didn’t realize what you were seeing. In design, both online and on television, we hear about the lower thirds a lot. But what is the lower third & what makes […]