Types of Social Media Marketing Video Content to Create

As an avid business owner that is interested in engaging the tools provided by social media to benefit your brand, you’re certainly not alone. There are a variety of different ways that you can utilize social media to grow your business, video being one of the most common. Whether you’re new to social or not, you’ve got to find new types of social media marketing video content to create for your brand to keep your audience engaged. 

At Beverly Boy Productions, we specialize in the production of social media marketing video content for brands large and small. We’ve put together this list of different types of social media marketing video content to create for your brand to grow. If you’d like assistance in producing any of the following types of videos for your business, give us a call!

Intro Videos that Represent Your Brand

The most common initial type of video content that many business owners create is the intro video that represents their brand online. These are short, 1-2 minute videos that introduce the brand and provide a unique insight into the brand experience. They can really go in a variety of different directions depending on your brand’s needs but overall the point and purpose is much the same across the board – to introduce your brand to a wide audience on social media.

Tutorial Videos

If you’ve ever searched online for how-to do anything, you know that a wide array of videos will pop up on just about how to do anything. These tutorial videos are incredibly popular online and particularly engaging on social media. If you’re trying to find types of social media marketing video content to produce for your brand, you might want to make a list of possible tutorials that relate to your business including:

• How to use your products and services.
• How to get the most out of your brand.
• How to handle various situations relative to your business.
• How to do anything that relates directly or indirectly to your brand.

There is likely a laundry list of how-to, tutorial style videos that you can produce for your brand if you just make the list and get started.

Behind-the-Scenes Videos

Showing off your business and what it’s like behind the scenes is another major way to benefit your brand. If you’re not sure what to show, consider showing things like what it’s like working for your business, what your employees are like, who your managers are, and how your brand operates when clients are and are not around.

Prospective clients enjoy seeing what a brand is like behind-the-scenes so these types of videos are really great social media content. They’ll generate huge engagement among your audience and are incredibly likely to be shared increasing your reach online.

Educational Videos

The informational video or educational video content is another great direction to take your business if you’re looking for different types of social media marketing video content to create for your brand. If you’re not sure what types of educational videos to produce, consider educating your audience on:

• Anything relative to your business.
• How to use your products or services.
• What your brand is about.
• What solutions your brand can provide.
• Who your brand is for.
• Why your brand is important.
• How to get the most out of your brand.

Educating your audience about things that are both directly and indirectly relevant to your brand will help you to generate a stronger sense of relationship between those who follow your brand on social media.

Branded Video Content 

The branded video is another great type of social media marketing video content to create for your business. Branded videos can encompass a wide variety of topics that are relative to your business or brand and that both directly and indirectly relate to your business. 

Consider producing branded videos that are engaging and ultra exciting if you want them to really do well on social media. If you’re having trouble coming up with ideas, talk with your production crew about the options that are available to you as branded video content is really about as versatile as it gets.

As you can see, there are a variety of different types of social media marketing video content to create for your brand depending on your own needs and your audience needs. The goal is to produce content that your audience will directly connect with and relate to. You want your audience to feel a certain way and to react in a particular way when they see your content.

To learn more about social media marketing video content to create for your business, give Beverly Boy Productions a call.