Why Sales Pitch Videos are the Ultimate Conversion Tool

It’s a standard, after you’ve done the hard work of prospecting the ideal client or customer and you’ve built the relationship through multiple emails or calls, it’s time for the sales pitch. This is what it’s all about, the moment you’ve been waiting for. You even created a pitch deck for your presentation. You’re ready! Except, you’re not. Because the sales pitch, via pitch deck, is so 2000! It’s almost 2022, and that means your prospects expect more, they expect sales pitch videos that grab their attention, deliver key details about the product or service, and help them come to terms with whether or not they actually want to purchase your brand. 

Sales pitch videos, after all, are the ultimate conversion tool! In fact, consumers expect video, senior executives expect video, and virtually anyone that is engage in the purchase of products or services via the internet expects to engage with the brands and businesses they work with at least at some point via video!

Sales Pitch Videos Deliver Personalized Presentations 

Prior to the use of video, presenting your product or service required some long-winded PDF, a white-paper, or some other form of content that could present your idea. Not only was this far from personalized, the average individual simply doesn’t have time to engage in this type of long-winded process. The material you send to engage your client and get them interested in the products or services you offer for sale must be exciting, compelling, and most of all delivered in a fast and to-the-point process. This is why sales pitch videos are so great!

Consumers are hungry for the information you have to share, but they don’t have a lot of time to invest in listening to it. A video has the power to deliver the equivalent of 1.8M words per minute of information via the audio visual experience and this means you’re able to present substantially more via video than you ever could with written content or even a presentation alone!

Complex Information Delivered in Under 3 Minutes

The average sales pitch videos are 3 minutes or less and yet, the creator is able to lay out the details that any prospective client or customer would need to know in order to decide whether your business, brand, product or service is right for them. In fact, sales pitch videos have the power to deliver key information including:

• The corporate mission and values.
• Highlights that present the products, services, or important brand details.
• Pricing and other complex data including craftsmanship.

All of this information is delivered in minutes where the average white-paper would have taken upwards of 15 minutes or more to read in order to get the same information and detail.

Videos Increase Email Conversions

If you’re focusing on email marketing, sales pitch videos have significant ability to increase your conversions. Not only do sales teams that use videos in their emails get higher open rates by up to 16% or more, just using the word “video” in the email subject line has been found to increase the likelihood of an email being opened by 7%. 

The use of sales pitch videos in your email campaigns can further go on to support your email conversions in regards to an increase in replies by up to 26%. Emails that include video have been found to improve click-through-rates by as much as 300% for sales teams. 

Sales Pitch Videos Improve Insights

One of the keys to increasing conversions for your business is to gain insights into the ways that your prospects are using your website and navigating through your campaigns or engaging within your marketing and sales funnels. Sales pitch videos, or any video really, that are hosted on YouTube or other platforms such as Facebook, TikTok, Vimeo or Instagram will include metrics that are shared with you. These metrics represent how your audience is interacting and engaging with your video content, and they’re absolutely vital to increased sales conversions for your brand!

Video analytics that come from sales pitch videos can help you to gauge your next marketing move and are incredibly helpful when testing and learning about your campaigns. Monitoring the statistics, and key performance indicators, as well as other metrics that are shared within the platforms that you host your sales pitch videos on, can help you to determine a lot about your campaigns including where you can focus more, where you might be losing customer interest, what is helping your conversions and where you might need some more work.

Create the Perfect Sales Pitch Videos

Beverly Boy Productions is a full-service film production company that can help you create the perfect sales pitch videos for your campaigns and projects. Give us a call to learn about the steps required to produce high-converting sales pitch videos that will not only present your business or brand professionally, but that will represent your products and services to the target audience with maximum intent and high conversions in mind.

Our team has more than two decades of experience in producing sales pitch videos and short-form content that can be used for a variety of purposes for your business or brand. Give us a call to find out how to get started producing professional sales pitch videos that will represent your business or brand!