Quick Tips for a Persuasive Video Pitch

Producing a strong and persuasive video pitch can literally make the difference in whether investors get excited about your idea, or not. Persuading someone to invest in your business, brand, or idea is really the first step to any kind of conversions, but that’s not to say it’s an easy deal to close.

Creating a persuasive video pitch that’s going to immediately connect with your target audience and persuade them to take action can actually be kind of challenging. If you lead too strong, you might find the end of your pitch to be particularly slow or boring. Lead off without enough strength though, and you’re likely to lose the interest of your audience right away. 

Follow these quick tips to create a persuasive video pitch that’s going to captivate your audience and compel them to support your business or brand.

1. Start Out Strong 

You need a hook and it needs to be strong. Your opening line has to immediately grab the attention of the audience, and hook them. In fact, about 80% of the success of your persuasive video pitch is dependent upon the opening line. You’ve only got about 8 seconds to either grab the attention of your viewer or they’re going to keep on scrolling.  Make it count.

Some of the best pitch videos begin with a fact, figure, or statistic that immediately captures the emotion of the target audience. Whether it makes the audience happy, sad, mad, scared, or some other feeling completely, the idea is to immediately create a strong emotional connection.

2. Be Real

The best way to persuade someone to support you or to do what you ask is to be real with them. Show your humanity and humility. The more you can create that sense of realness so that your audience feels connected to you on a personal level, the more powerful your persuasive video pitch will be. 

Don’t even think about making outlandish claims. Your audience is going to see right through this. Instead, get downright authentic with your audience and help them to see the value in what you offer.

3. Use Essential Storytelling Skills

Every great story has a beginning, middle, and end but it also has conflict and resolution! Crafting the perfect story will help you to persuade your listener. In fact, the most persuasive video pitch will focus on the use of essential storytelling skills to grab the audience’s attention, hook them from the beginning, provide them with a unique story which details a conflict that must be solved and then offers a solution.

4. Be the Solution to a Common Problem

The most persuasive pitches provide a solution to a common problem. If you’ve done your homework, and you know your audience, persuading them shouldn’t be very difficult! In fact, all you need to do is touch on their key pain points and offer a solution to the problems they’re struggling with. Using this technique, persuading the audience becomes a matter of literally sharing your story and waiting for them to follow along!

5. Focus on What Matters Most

Pitching something revolutionary, when you’re not the next space scientist or astrophysicist just doesn’t make sense, and quite frankly runs the risk of damaging your credibility. Instead, focus on what matters most. A great persuasive video pitch is going to explain to your audience why you do what you do, what makes you an authority on the subject you’re pitching, and provides a solution based on experience. 

Focusing on phrases like “revolutionary” or anything else that has absolutely nothing to do with your core offer can hurt your pitch. Instead, focus only on what is most important. Share your story. Help your audience understand why you’re an expert on the subject. And present your pitch.

6. Use a Conversational Tone

The most valuable and persuasive video pitches use a conversational tone that keeps the audience on a one-to-one level where they feel personally connected to the speaker. This isn’t a time to regurgitate some long-winded description that leaves your audience feeling deeply disconnected from your brand. Instead, focus on the use of simple, conversational details that will have your audience feeling like you’re simply aimed at solving their problem – nothing more.

7. Don’t Be Overly Salesy

You might be thinking, a persuasive video pitch should sell the audience whatever it is I’m persuading them to do! That’s true, but you don’t have to be overly salesy or pushy in order to achieve this goal. In fact, some of the most persuasive video pitch ideas are those that don’t sell at all! Instead of focusing on the sale, focus on making a connection with your audience.

If you’re focusing on sharing a story that actually connects with your audience emotionally, and you use a conversational tone that is not pushy or overly salesy but which provides a solution to a common problem you can bet you’ll persuade the audience to take action. Following these quick tips for a persuasive video pitch will help you not only to make a stance but to gain more support for your pitch among your investors or audience members!