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Creating a Brand Video Pitch that will Educate Your Audience

Creating a Brand Video Pitch that will Educate Your Audience

A brand video pitch is used to provide a clear and concise definition of your brand to your target audience educating them on the details and specifics of your brand. You can think of this as your elevator pitch, but it’s all about your brand and what it means to you and your organization. Creating a brand video pitch that will educate your audience and attract prospective customers is an important step in any marketing campaign, but where do you get started?

What is a Brand Video Pitch?

A brand video pitch is a short, 30-second to 1-minute, video that covers the key details of your brand including a definition of your brand to your target audience. Think of it as an elevator pitch, about your brand, that highlights exactly what your brand does, who’s behind your brand, what your core values are, what your brand mission is, and why. 

When creating your brand video pitch, it’s important to keep a few key points in mind. You want your pitch to be short and succinct. While you don’t want to leave out any important details that could help a prospect become more interested, you also don’t want to go overboard potentially losing the interest of your audience. It’s also important that you have a level of authenticity about you so that your audience doesn’t feel like they’re just hearing the “same old same old” that they’ve heard before.

It’s important to make your brand video pitch stand out. This means you’re going to have to have an original story and solve a unique problem. Consistency is also important when producing your brand video pitch. You certainly don’t want your audience to see your pitch and find inconsistencies with your brand, story, or anything else.

What to Include in a Brand Video Pitch

Figuring out what to include in your brand video pitch can be particularly challenging. While you want to include important details and data about your brand, it’s also important that you keep the pitch short and to the point. Consider including the following information about your brand in your video pitch:

  • A story that shares the history or background of your brand.
  • The details of your brand’s mission or core values. You want your brand to appeal to your target audience. 
  • A short overview of who’s behind your brand. Who is your CEO, COO, Vice President, etc?
  • Quick insight into what your brand does and why?

All of this should be delivered using your brand’s own unique voice. This is very important when it comes to producing your brand video pitch because using your own branding, and your brand’s voice, will make this pitch the first of many other videos that will showcase the voice of your brand to your target audience. Think of this as the foundation, the first of many videos, that you will use to build off of and to grow your brand! It has to be carefully planned to align consistently, and closely, with your brand.

Producing Your Brand Video Pitch

Producing your brand video pitch is all about planning. It’s important to work closely with a professional production crew to ensure your brand video pitch is produced with professionalism and absolute quality that represents your brand. You don’t want your audience finding imperfections or a lack of value in your pitch, which is why we recommend you work with a professional. 

Professional film crews, like Beverly Boy Productions, understand the importance of producing brand video pitch content that shares the story, unique value, and corporate mission behind your business or brand. We also understand the importance of a professionally produced video that will grab the attention of your prospective audience and captivate them. This is important as it’s your first impression, and you want it to be a good impression for anyone that hasn’t had any prior interaction with your brand before.

The process of producing your brand video pitch will include:

  • Pre-production planning to include writing your script and planning any shots that will be captured to represent your brand.
  • Production that includes filming the primary A-roll and B-roll footage of your brand video pitch as well as capturing any voice over narration and coordinating the production.
  • Post-production editing that includes the addition of special branding elements including overlays, colors, animations, or the addition of any special effects that are required to finalize your video.

Expect the entire process to take several hours both prior to production, during production and during post. Each phase will require unique professionals to ensure your brand video pitch is produced with absolute expertise. 

If you’re ready to produce a brand video pitch that will amaze your audience, give Beverly Boy Productions a call. We’ve got more than two decades of experience in the production of branded corporate videos, including brand video pitches and a variety of other forms of video content that can be used to set your brand apart from the competition. We’ll put our expertise, and experience, to work for your business! 

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