Grow Your Online Coaching Course with Instructional Coaching Videos
The e-learning industry is expected to grow to $320B by 2025. This includes online courses, coaching, and a variety of other forms of training and educational content delivery online. Growing an online coaching course in today’s competitive environment can be achieved with instructional coaching videos that target your audience with carefully crafted content that meets the unique needs of those you’re trying to reach. If you’re interested in learning how you can grow your online course, consider producing instructional coaching videos and you will definitely find success!
Why Use Video to Grow an Online Coaching Coarse?
Not sure whether you should be using video to grow your online coaching course? The trends and statistics surrounding the use of video in course growth are exceptional. Not only has the U.S. Government recently spent more than $2.6B on elearning products, but it is estimated that of the 80% of online traffic that is video based, the majority of it surrounds educational content!
More corporations than ever before have turned to online learning, many touting substantial savings as a result and others speaking about higher revenue gains per employee and increased profit margins. There’s really no question as to the power and effectiveness of video to provide a strong, exceptionally engaging educational experience. So why not use video to grow an online coaching course?
How to Use Instructional Coaching Videos in an Online Course
If you’re not sure exactly what you should be doing to improve your online course, you’re not alone. Many course creators struggle with the next steps involved in the growth of their courses once they’ve initially launched. The use of instructional coaching videos that can help you to grow your online course isn’t a new concept, but it’s definitely an important consideration for any course content creator to stop and think about.
Fortunately, there are many different ways that you can use instructional coaching videos in your online course to grow your audience and to increase customer satisfaction in your course curriculum. Consider the following types of instructional coaching videos:
- Introductory Videos – as a coach that’s offering an online course, your instructional videos are important, but providing a valuable introductory first is key. If you’ve found yourself struggling to gain interest in your online course, consider adjusting your introduction so that it does more to grab the attention of your target audience.
- Screen Recording Videos – One of the most common and easiest to produce instructional coaching videos is the screen recording. Virtually any coach can produce this type of video using basic editing software which works with your computer to capture the screen as you navigate.
- Demonstration Videos – As a coach that’s providing meal plans, mindset training, marketing, management or a wide range of other forms of training to its audience, the use of demonstration videos to show exactly how easy it is to perform a particular task is key to growing your audience and building rapport for your course.
- Interactive Videos – the production of interactive instructional coaching videos that provide your audience with the ability to actively engage with the course content through quizzes, polls, questionnaires, links, hotspots and various other interactive elements can quickly improve the perceived value of your course content resulting in higher buy in for your coaching course.
These, and many other types of videos, can be used to grow your online course to the next level, but you have to get started somewhere! If you’re not already using instructional coaching videos as part of the educational series you provide in your online coaching course, you should be focused on getting started! From there, you can grow and branch out to other opportunities.
Why Instructional Coaching Videos are Essential to Course Growth
Instructional coaching videos are absolutely vital to growing an online course, not only because people want video, but also because video is the easiest way to provide educational content that your audience will remain connected with and actively engaged with. Instructional videos draw your audience into your course, providing them with visible, easy to follow concepts that support the written or lecture based narration that you might have in addition to video content making up your course.
The decision to incorporate instructional coaching videos into your existing course content helps to make your course more appropriate for learners of all types. With video, you appeal to the auditory, visual, kinesthetic, and multisensory learners as well as to those with varied degrees of understanding of the concepts that you’re teaching. No other format of educational content has the ability to resonate with learners the way that video does.
Your course attendees will love the inclusion of instructional coaching videos into your course for many reasons. Video makes your course more accessible, easier to follow, more engaging, and fun to interact with. The decision to incorporate instructional videos into your course can have profound benefits on your students and on their commitment to you as a coach. To learn more about producing instructional coaching videos, give Beverly Boy Productions a call.