Video Production for the Fishing Industry

The commercial fishing industry in the United States represents an $11 billion dollar market that has been negatively impacted by a number of macroeconomic factors as well as by COVID-19. As a result, industry revenue has declined about 1.4% annually over the past few years, but research suggests that a 5.3% boost in growth will take place in 2022 setting the stage for a continued rise in revenue across this industry moving into 2030. Much of the rise is attributed to increasing seafood prices as well as a general rise in per capita seafood consumption resulting from consumer trends toward healthy eating & wellness. Video production for the fishing industry is mostly focused on the promotion of seafood products both on a b2b and d2c level.

Promotion of the fishing industry with video is not necessarily all about the sale. Video content may also focus on finding ways to draw audiences down the sales funnel closer to conversion or on providing insight into fishing industry operations to boost consumer trust in commercial fishing brands. Experts suggest that the use of video to grow fishing industry businesses can have a variety of potential benefits above and beyond increasing sales. 

Beverly Boy Productions provides a variety of expert video production services that can help you expand and grow your commercial fishing business. Whether you’re a new fishing business that’s looking to generate awareness of your operation to draw consumer interest in the brand, or you’re more focused on long-term sustainability and on sharing the eco-friendly practices that take place aboard your fishing boats as a way to build audience confidence in your operation, we can help.

Promotional Videos for the Fishing Industry

Promotional video production for the fishing industry can have several key benefits. Short, engaging promotional video content can help you share the key information about your products & fishing services to a target market that is ready & interested in supporting your brand.

Not only will promo videos provide unique insight for outside audiences that might have some interest in your products or services, they’re a great way to:

• Increase social media reach with up to 1200% higher shares.
• Provide consumers with the type of content they actually prefer to see. 
• Engage consumers and encourage a sale.
• Boost landing page conversions.
• Increase email click through rate.

Marketing Videos for the Fishing Industry

Marketing video production for the fishing industry is an essential aspect of building an online community of followers that are engaged & interested in the services you provide & the products that you regularly offer for sale. While promo videos are conversion –focused, marketing videos provide a more rounded approach to building out your campaigns offering a way to:

• Engage & educate your consumer audience.
• Increase audience reach & boost confidence in your brand.
• Create an online experience that is visually representative of the experience your business provides in real-time.
• Increase audience excitement & hype around your business.
• Boost audience awareness of products & services.

Essentially, video marketing can take place at each stage of the customer’s journey, drawing customer attention, increasing their excitement, educating them on products, and helping to encourage their purchase along the way.

Training Videos for the Fishing Industry

The commercial fishing industry is known for being incredibly dangerous. Training is essential to ensure workers on the boat understand the importance of safety as well as to ensure everyone understands their role when the boat is in operation. Training video production for the fishing industry offers consistent training for workers that will save fishing business time & money while providing training in a way that is:

• Most likely to be retained.
• Easy to understand. 
• Easy to access.
• Engaging.

For training scenarios that take place again-and-again, the production of training videos can cut back on resources required of the boat captain or others responsible for providing key insight while ensuring the training is consistent & effective. 

Interview Videos for the Fishing Industry

As a commercial fishing business consumers expect that you are actively engaging in sustainable practices that do not further contribute to damage to the environment. Consumers are also looking for insight from you that will help them to understand the practices that you use to catch, net, or otherwise trap and harvest fish & seafood products that are safe for the end consumer to eat. The steps you take to prove to your target market that you’re following the rules, engaging in sustainable practices, and making sure that what you deliver to stores is safe for human consumption can directly influence the growth of your fishing business.

Expert interview video production for the fishing industry is essential for creating a sense of consumer confidence and trust in your business. By sharing your experience on the boat, your expertise in the fishing industry, and the steps you’re taking to ensure the safety of your target market when you source seafood & fish products for delivery, you’ll build a community of viewers that have confidence & trust in your business & who will share their excitement for your fishing business with others. Ask Team Beverly Boy about the ways that you can incorporate expert interview videos into your website, landing pages, and social media platforms to further grow your fishing business & increase revenue for your brand.