Video Production for the Fishing Boat Charter Industry

The United States recreational fishing industry as a whole has experienced a significant rise in popularity largely following the widespread government closures of schools, businesses, and all non-essential services & operations during much of 2019 & 2020 due to the COVID-19 pandemic. With Americans forced to “stay home,” and many seeking activities that they could participate in outdoors and away from large crowds, recreational fishing and sport fishing along some of the country’s most exciting fishing boat charters quickly became a go-to source for fun with the whole family. For the $357 million dollar market, video production for the fishing boat charter industry aims to further accelerate growth by boosting audience awareness, increasing reach, and improving overall lead generation as well as conversions.

Fishing boat charters are at the mercy of the economy in several ways. As consumer spending increases and the overall level of per capita income rises, charters tend to perform better, but when unemployment figures increase and per capita disposable income is on a decline, the industry suffers alongside the rest of the economy. With many fishing boat charters marketing to outside visitors and tourists, approaching their advertising from a digital standpoint with video is important to maintaining a steady stream of leads & fishing trip appointments or bookings.

Beverly Boy Productions can assist with creating the desired hype and expected excitement around a fishing charter by providing expert video production services that will visually detail the experience your audience can expect from a trip aboard your fishing boat. Our crews work nationwide to create captivating videos that deliver an engaging & invigorating experience that will draw in the target audience & pique their interest in the recreational or sport fishing experiences that you provide for your clients. Ask us how you can put video to work for your fishing charter to drive sales revenue & increase profits for your business.

Promotional Videos for the Fishing Boat Charter Industry

Promoting a charter business is an essential part of generating new leads & a fully booked schedule for your boat or fleet. The focus, of course, is on creating a positive experience for your target market so that they have an amazing time fishing on your boat, but the steps you take leading up to the fishing trip are just as important as the trip itself. This is your opportunity to create a vision of what clients might expect when they attend a fishing trip. 

Promotional video production for the fishing boat charter industry is essential to growing an audience and delivering the visual experience your target market needs in order to feel like they’ve found the right charter for their vacation, boy’s trip, or whatever experience they’re seeking. With promo videos, your charter can be featured on social media platforms, your website, YouTube, and across a variety of third-party locations where your target market is most likely to spend their time online. It’s a winning solution to ensuring your schedule stays booked for the entire season!

Marketing Videos for the Fishing Boat Charter Industry

Marketing videos are vital to growing your fishing boat charter business, but they’re not just for growth. In fact, marketing video production for the fishing boat charter industry is an essential element of the entire marketing process that needs to take place for charters that are trying to grow, those that are just trying to maintain their existing audience, and for those that are essential at any stage of business. 

Consumers spend about 16 hours a week watching videos online. Men spend 40% more time consuming video online than women. Let that settle.

If your target market is men, and you’re not delivering video content, you are missing out on a huge opportunity! But it’s important to understand that men aren’t just online watching videos. They’re converting! Marketing videos for your fishing boat charter can:

• Increase audience reach. 
• Improve social shares.
• Boost online conversions & bookings.
• Build a strong community of followers around your charter.
• Guide prospects along their journey leading up to their trip.
• Educate consumers about your boat, safety, charter experience, & other important details.

People recall 95% of what they see in a video compared to about 10% of what they read. So anything you expect your audience to understand, want them to know, or hope that they will later recall is best put into video format. Consider this as you’re planning out the many different ways that you can use marketing videos to grow your fishing boat charter business. 

Training Videos for the Fishing Boat Charter Industry

There are a number of ways that you can put training videos to work for your business as a fishing boat charter captain. Training video production for the fishing boat charter industry is probably most valuable to captains if the video training provides support to clients that are scheduled for an upcoming fishing trip. There are safety concerns that must be covered for your clients before they board your boat. The best way to ensure everyone has taken part in safety training ahead of a scheduled charter is to provide this training in video format.

Training videos that provide safety training, as well as training that helps the client know what to expect during the trip, can save you time & money. In fact, training videos will make the training easier to understand, more effective, and more likely to “stick” with the client. If you spend time training on a concept over and over with each client that comes aboard your charter, consider a training video that can provide that training ahead of the trip to save time and to provide for more engagement & excitement aboard the boat.

Interview Videos for the Fishing Boat Charter Industry

As a fishing boat charter captain, your audience is going to look to you for information about the safety of your boat, the comfort of the trip, how effective your fishing skills are and what your strengths are as a captain. They’re going to want to trust, without a doubt, that you can keep them safe on the water, while providing them with an exceptionally fun & exciting trip, and they want to know that you will lead them to the fish! 

One of the easiest ways to share your expertise, and to prove your experience, is to create interview videos that highlight all of the important details that you wish to share with your audience so that they can watch these videos on your website, landing pages, YouTube channel, or across social media before they take their trip. In fact, interview video production for the fishing boat charter industry is important to boosting audience confidence in you as a captain, and in your deck mate or anyone else aboard your fishing boat, for that matter. Ask Team Beverly Boy about the steps that can be taken now to create expert video content that will showcase your skills to your target audience in a way that is going to pique their interest and boost their confidence in your charter. We can’t wait to help you create an amazing experience for your guests.