Date published:

September 6, 2022

Video Production for Pet Sitting Services

Pet sitting services are part of a rapidly growing industry that is estimated around $11 billion dollars. Annual growth of 11.52% into 2030 is expected, creating more jobs & competition within this growing market of professionals who provide routine care & support to pet parents by offering pet daycare & overnight pet sitting services. Video production for pet sitting services can boost audience awareness, increasing a pet sitter’s reputation and helping them to gain the trust of pet owners which is essential to generating new pet sitting clientele. 

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With pet owners spending more than ever on the care & welfare of their dogs, cats, or other pets, expenditure for pet sitting services will continue to rise. Pet sitting businesses, including self-employed pet sitters, retired pet sitters, pet sitting students and pet sitting organizations, will continue to face competition as outside organizations in the pet care industry seek to introduce their own pet sitting services into the competitive mix.

Beverly Boy Productions will help you grow your pet sitting business by creating expert video content that you can use to engage your target audience, increase hype and create a sense of underlying need for the pet sitting services you provide. Ask our team about the many different types of videos that we can create for your pet sitting business to help you grow & expand your operation.

Promotional Videos for Pet Sitting Services

Promoting your pet sitting services is an essential task that should very much be part of your marketing campaigns. Pet sitters that turn to video to promote their services can achieve significantly higher engagement & interaction with their target audience when compared to non-video media promotions & campaigns. 

 

Promotional videos are important to generating revenue driving conversions for your pet sitting business. They can be used in a variety of ways, and to achieve many different goals, but are almost always conversion-focused.

Marketing Videos for Pet Sitting Services

Studies prove that the use of technology for pet sitters is important to business growth. Pet sitters that turn to video for their marketing & advertising, and who choose to increase their use of technology for things like scheduling, lead generation, business management, and other needs will not only be more competitive, but will be more prepared to outshine the competition than those who shy away from taking technological leaps.

Marketing video production for pet sitting services can:

  • Increase reach on social media through up to 1200% increase in social shares.
  • Boost traffic rankings in SERPs and drive up to 157% higher organic traffic to a website.
  • Increase audience reach through higher engagement on social, website, & in email.
  • Generate more leads through various marketing media campaigns.
  • Increase revenue up to 49% faster annually.

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Adding video to your pet sitting website, in your pet sitting email campaigns, and anywhere you expect your prospective pet owners & pet parents to spend time so that you can deliver your message of safe, quality pet sitting services is essential to building trust & increasing lead generation for your campaigns. 

Training Videos for Pet Sitting Services

If you’re part of a growing pet sitting business, or if your pet sitting services include engagement with your pet parents, training videos can be a value add that will save you time & money. Expert training video production for pet sitting services can help your pet family to understand how they should be caring for their pet & what to expect from your pet sitting service. By offering video based training that introduces pet parents to the expectations & shows them what they should do ahead of leaving their pet with you, you’ll cut out the need to have this same conversation with each pet parent that you work with.

If you’re growing your pet sitting business, video based training can help you to onboard new employees providing a consistent, always available & easy to access means of providing specific training to your new team member. This will save you time & money as you can focus on other tasks while your new employee can train & onboard on his or her own time. These are just a few of the ways that training video production for pet sitting services can have value. There are many other opportunities to use training videos as a pet sitter depending on your individual needs & the unique underlying goals & responsibilities of your organization.

Interview Videos for Pet Sitting Services

As the global pet sitting industry shifts focus and the demand for credentials or special pet sitting certifications grows, generating consumer trust in your pet sitting organization is more vital than ever. Fortunately, interview videos present a new opportunity for pet sitters to share their experience & expertise with their audience while also providing key insights into their unique certifications and background that is essential to building trust with the target market.

Team Beverly Boy green screen

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Expert interview video production for pet sitting services can help to present the important details of a pet sitter, or pet sitting brand, to consumers in a way that adds a level of credibility, authority & overall trust in the pet sitter. Ask team Beverly Boy about the many ways that you can put video to work for your pet sitting business to outshine your competitor, generate audience trust, and increase your leads, revenue & ROI for your firm!

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