Video Production for Hunting & Fishing Supplies Stores 

Several scenarios have contributed to a rise in revenue across hunting and fishing supplies stores in America. A trend toward locally sourced food, COVID-19 causing consumers to have more free time and to see outdoor experiences & activities, and a general trend toward healthy living & taking part in activities that involve recreation & spending time outside have all contributed to revenue growth across the industry. In fact, the $12 billion dollar industry experienced 8.7% growth in revenue in 2020 when many stores sustained losses. Video production for hunting & fishing supplies stores can further increase sales growth through marketing & promotions but this isn’t the only way that video can help fuel success for these brands.

Hunting & fishing supplies stores that choose to actively engage video marketing tactics are likely to experience a surge in audience reach and an overall boost in consumer interest largely due to the fact that the average consumer is spending 16 hours a week engaging in video online. Stores that produce video content to engage their target market meet consumers online via social media, websites, and landing pages where they’re already spending much of their time.

Beverly Boy Productions provides expert video production services that are aimed at assisting hunting & fishing supplies stores with achieving their revenue goals through the promotion of sales & services, marketing to effectively reach a wider audience & engage consumers, and building trust that will ultimately lead to higher conversions & industry related revenue generation for the brand. 

Promotional Videos for Hunting & Fishing Supplies Stores

In the past, video was largely a media format that only the biggest hunting and fishing stores could afford, but improvements in technology and the rise of the internet have made video more accessible for audiences and more important for businesses than ever. Promotional video production for hunting & fishing supplies stores can have several benefits, but the key factor behind any promotional video product is conversions. 

With promotional videos, you can deliver an engaging & exciting experience to your target audience before they ever even set foot inside your store. Think of it as an introduction of what they can expect if they were to visit your store to make a purchase. The promo video actually sets your store apart from the competition, visually offering your audience insight into the products & services you provide, the value behind visiting your store, and the endless possibilities that come from their decision to engage with your brand. 

Marketing Videos for Hunting & Fishing Supplies Stores

Marketing videos are an integral aspect of growing your campaigns so that hunters and avid fishermen will take your business seriously. As a specialty or niche-retail store, increasing foot traffic and sales will always be a top priority for your business, but the steps you take long before a customer walks through your door have more to do with growth of your business than you might think.

Marketing videos are going to help you engage your target audience, increase their interest in your business, and generate hype around the products & services that you offer for sale inside your store. Not only is video a fundamental aspect of marketing your hunting & fishing supplies store, it’s the most sought after form of media for consumers and it will absolutely help you generate higher conversions & revenue than any other marketing media can.

Marketing videos can:

• Increase sales conversions on landing pages by 80%.
• Boost social shares by 1200%.
• Improve customer retention of your messaging by 85%.
• Increase purchases on social media.

Not only do most consumers actually prefer watching videos in order to learn about new products or services that you might have for sale inside your hunting and fishing supplies store, many will purchase a product after they see it featured in a video on social media or on your website. Marketing videos will directly contribute to increased leads, sales, and revenue for your store.

Training Videos for Hunting & Fishing Supplies Stores

As a retailer, you’re always going to face stiff competition and an unhealthy or potentially unhealthy employee turnover rate, it’s simply part of the business. However, there are steps that you can take to reduce your employee turnover and to mitigate the burdens that come about from hiring new members to be a part of your team. 

Training video production for hunting & fishing supplies stores can have profound impacts on employee turnover & they’ll save management time & money along the way. They make training consistent, easy to access, and more effective than in-person training or written training programs while mitigating the lack of training time that many retailers struggle with.

Interview Videos for Hunting & Fishing Supplies Stores

Expert interview video production for hunting & fishing supplies stores can have a positive impact on developing a sense of confidence & trust among your target market. Sharing interviews that showcase your leadership, experience & expertise in the industry will help you build a community of trusting consumers that have confidence in the information & insights that you contribute. Whether you share interviews of your staff, niche-specific members of your community, happy customers, or satisfied employees, the steps you take to humanize your brand and showcase the experience that your store has will generate profound benefits for your business along the way.