Best Atlanta Corporate Video Production Trends
If you want to produce great video, you need the Best Atlanta corporate video production company you can find. Video campaigns are now being designed to cater to niche markets, who are looking to share their brand message in a new way. Videos can help you share more about you and get new and current consumers interested in what you have to say. Hiring the right Atlanta corporate video production company to produce intriguing video is certainly a worthwhile investment, but one that you’ll need to take time considering and researching.
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Do you know how to captivate audiences through using video content? Do you know which platforms are best for getting your message out there? Top Atlanta Corporate film makers do, and this is why it’s important to choose the right one for your project.
Making the Best Use of Your Atlanta Corporate Video
Despite the fact that videos are a strong marketing tool, not all Atlanta corporate videos are successful. In order to ensure yours is, it needs to be genuine and have real substance.
No matter if you are presenting at the Georgia International Convention Center in Atlanta) or patching in your office from Downtown, your video or live stream needs to leave an impression on your viewers.
High quality corporate videos provide that, but low-quality videos will leave them turned off from your company.
To really get results and make your film successful, start by asking yourself what your video is meant to accomplish, what purpose will it be used for, and what goals do you hope to reach with it.
For example
If you need to promote a campaign, you will have one type of film. If you want advertise a new product, you will have a different kind of Atlanta corporate video.
Here are more examples of the types of films you could have, depending on your objectives: repurposed video content for social media will probably get better results than a homepage promotional video or still photos for your website.
If you want to create a video to assist with email campaigns, your content will look very different than the content used on television or using audio for radio.
Atlanta Corporate Video Production Cost
Doing business in Atlanta, Georgia, Fulton County is competitive, so you have to work hard to stand out. Before using film to help, you should consider your business objectives.
Of course, but also think about your target audience, the type of message and tone you want to convey, and the approach you’d like to use for the type of video that is best suited for you or your brand.
No matter the type of film you make, the cost will depend on two major points.
Remember
There are several corporate video production companies in North Georgia, so pricing may vary and you should compare prices before choosing a company to work with.
First, pricing will depend on how long your video will be. Second, prices are determined by the type of equipment and staff you need for producing your video. Check out the per-hour pricing sheet listed below to figure out an estimate of your overall corporate video production cost.
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Atlanta Corporate Video Production Pricing Sheet:
- Video Director: $25/hour to $250/hour
- Script Writer/Marketer: $60/hour to $150/hour
- Video Editor: $60/hour to $175/hour
- Cameramen: $25/hour to $400/hour
- Actors/Presenters: $50/hour to $500/hour
- Equipment: $25/hour to $100’s/hour
- Studio Shooting: $100/hour to $400/hour
- Narrators/Voiceovers: $100 to $400
- Audio Files: $30 to $1,000
- Video Rendering: $30/hour to $75/hour
- B-Roll: 10% to 50% addition to shooting costs
- ‘Miscellaneous Fees’: $100 to $1000’s
Atlanta Corporate Pre-Production
When considering the Best Atlanta corporate video production, there are three phases to the process- pre-production, production, and post-production. Each of these are necessary to bring your project to life.
With Atlanta corporate pre-production, you’re in step one where you start the process. First, a team will draft an outline for your project, based off of your idea or a reference video.
A producer or director will then use this outline to determine what the next step will look like and line out a schedule. This is also where you will get a script for the project, especially if you have narrators or presenters listed.
Conduct Thorough Research
Depending on your needs, the crew may need to do more research or take extra steps to get location permits or studio access.
Pre-production is essentially planning effective and efficient content for your production. An experienced team will be sure to include in every decision to make sure you’re 100% satisfied with the project as it is outlined.
Corporate Production
This is when your team makes magic. During the corporate production phase, your footage is recorded, based on what was listed in the outline during pre-production.
A skilled team will adhere to the budget and schedule, and they will communicate with all other areas of the set, like the office, on-location filming, and even the distribution department. This keeps everyone on the same page and acting as a team.
Key Roles
Each division has a hand in the corporate film making process during production. The grip, electric, and design crews will take the lead before camera and sound departments start filming.
Of course, the way the process plays out depends on your particular film type. If you’re creating an explainer video, for example, animators and narrators will be involved, and not actors.
However, if you’re filming employee testimonials, it’s most likely you will use real people, not actors or animation, in your film. Also keep in mind that B-roll footage is occasionally filmed during the production process to be used in post-production.
Corporate Post-Production
Post-production is another very important part of creating a top-quality corporate video. This is where the recorded footage is organized, sound is adjusted, color is enhanced, effects and audio are added, all to ensure that the visuals are perfect and the film is polished into a finished product.
After your production has been edited and rendered, it’s ready to be prepped for distribution. Before that, however, your crew will show you the finished product and will make any changes that you’d like to see before finalizing the video and giving it to you.
Once you are satisfied and have your film in hand, you have wrapped on corporate post-production. Now, you can do whatever you like with it! Post it to social media, present it at a conference, and more!
Atlanta Corporate Live Streaming
Atlanta corporate live streaming and corporate webcasting are unique ways to communicate with your targeted audience, employees, and more.
Atlanta corporate live streaming provides a more immersive experience, giving viewers the ability to experience an event as if they were actually there. This is why live streaming is such a phenomenal tool and regular videos can’t compete.
Recording Event
Live streaming in Atlanta, Georgia is often used to record an event, like a concert or even a basic product unboxing/reveal.
If you would like, you can find locations to host the live-stream that allow viewers to comment on the corporate streaming media, which will then expose your content to more feeds, helping you reach audiences you may not have considered.
Unity Under One Stream
Live streaming is also often used to host business conferences or meetings through Atlanta corporate live streaming. Employees from all over the world can participate in the stream, and this is why quarterly company webcasts are often utilized in this manner.
The equipment that is needed for streaming live corporate events is easy to set up, so a professional crew should have no problems hosting a live-stream of this nature for you.
Best Practices for Atlanta Corporate Video Production
First, check in with the Metro Atlanta Chamber of Commerce to see what they have to say about hosting conferences or meetings in Atlanta. Below, you will see our top tips for creating a top-quality corporate video for your company or brand.
We recommend looking into these best practices before starting the corporate video production process.
Tip #1 – Determine the purpose of your video.
Of course, during pre-production, a director or producer will help you hash out the details, but before you even get to that point, it’s a smart idea to know what you want to see from your video.
Tip #2 – Be clear and concise.
Shorter is better with video because it gets attention, quickly, and keeps it easier than longer videos.
Tip #3 – Be sure to include branding.
Consumers need to know who you are and how they can reach you. Start by stating your message in a concise and engaging format, then make sure your branding is prevalent in your video. If not, viewers most likely will not remember your company or your content.
Preparing Your Team for Corporate Video
Suggested on camera colors
No matter if your business is in the 30301, 30318, 30327, or 30302, your team needs to be on the same page. To prepare your team for corporate video, talk about your wardrobe.
Anyone being filmed should avoid wearing plain white or black tops. They should also not wear intricate patterns or logos/brands. These can be distracting to viewers.
Come camera ready
The pants and shoes being worn are not as strictly limited if they fit the theme of the video. To keep things rolling on schedule, all hair and makeup should be ready before shooting begins.
Additionally, we recommend being natural on camera. People want to see who you are, so being yourself is key for corporate video production.
Be prepared to shoot
If you’re filming corporate testimonials, have your questions prepared for the person that you’re interviewing.
Questions like “What was it like before you received our product or service?”, “How do we stand out from other options?”, and “What would you tell someone who’s considering our services?” all appeal to your audience and get their attention focused on your business.
Hiring an Atlanta Corporate Video Company
After compiling your ideas, you are no doubt eager to find a company to work with. There are hundreds of video companies to choose from in Atlanta, Georgia and the cities of Decatur, Smyrna, and Chamblee, so you will definitely have a lot to consider.
Be sure to always check these two things when hiring an Atlanta corporate video company: their video samples and their responsiveness.
Video Samples
Obviously, one of the first things you should do is check out what a company can do for you, and we suggest checking video reviews. Anyone can post anonymous, false reviews, but video is solid.
In addition to those, you can ask for samples. Look for consistency and make sure that the reviews you have read match with the quality of videos you are seeing.
Responsiveness
A professional company should respond fairly quickly to your questions. Most of the time, you can get a free quote for your project and they should provide concise consultation to make your job a little easier.
Look for responsiveness in communication to ensure that you and your questions are being seen as a priority to them.
We hope this information was of use and gave you some great Atlanta corporate video production insights. If you have questions, or need more help, give us a call! We would love to speak with you!
Atlanta Corporate Video Filming With Beverly Boy
We have many years in Atlanta corporate video filming. During this past decade we have helped our clients all over northwestern Georgia by creating compelling video content that has reached thousands of viewers in Atlanta.
Of course, you’ll hear many companies claim they offer top corporate video services, but Beverly Boy Productions has the expertise you need in corporate video filming. Corporate videos are different than advertising videos, but not every company knows or pays attention to his.
This is why when you choose a team like Team Beverly Boy, you can rest assured that you will know the different options that are available for you and your brand. Servicing the entire northwestern Georgia area including Roswell, Decatur, Duluth, and Marietta.
What Is Atlanta Corporate Video Marketing?
Atlanta Corporate video marketing can be used to define your company in a visual way, so that consumers can not only get to know your products. They can get to know you. It’s important for potential customers to understand the “heartbeat” of a company.
Films can help you to share more about your history and mission, which helps consumers make a personal connection with what you have to offer. Even more so, when they share the same values as your brand.
When using corporate video marketing in Atlanta, you have the opportunity to make your customers feel like they matter, which in turn will encourage them to become loyal customers who trust what you have to offer.
This is why you want to work with the Best Atlanta corporate video production team, so you can trust that it will be a worthwhile investment that will provide you with amazing results.
Vetting Atlanta Corporate Video Making Companies
When you want to get started, you’ll need to choose among the best Atlanta corporate video making companies to find the one that can handle your project.
As mentioned before, many will claim that they know how to provide you with the best corporate video production, but you want to do your research to find one that can actually help your company grow.
It doesn’t matter if you run a printing company in DeKalb county, or a consulting firm on Peachtree Street in Midtown Atlanta, you’ll need to trust that the company you work with knows what they are doing when it comes to corporate videos in Northwestern Georgia.
You’ll want to see samples and portfolios, because after all, you’re searching for the Best Atlanta corporate video production company.
Choosing Your Atlanta Corporate Video Company
When you have chosen the best Atlanta corporate video company for your video needs, you’ll want to double check that they offer the services for the budget that you have planned. You don’t want to just blindly choose a company.
Do your research to ensure that the Atlanta corporate video company you choose will provide you with the services you need. Will they scout out the best locations or write an amazing script? Rest assured that this will up the price.
But, if you know what services you need at a price you can pay, you will want to go into your meeting with a clear understanding of it, so that things will go easier and smoother for you and the Atlanta corporate video makers.
When you reach out to them, make sure that its clear what type of services you need and how much you want to pay, so that there are no surprises.
How To Monitor Atlanta Corporate Film Production Companies
The top Atlanta corporate film production companies will know how to produce efficient and effective corporate video. If a company doesn’t seem to be doing it right, they aren’t right for you.
If during the filming, the company doesn’t reach out to you for input, then you need to ask questions. When filming this type of video production, you want to make sure that you’re getting advice from experienced people in the Atlanta corporate film production industry.
This way, you can make sure that things are being done right. For example, if they don’t ask for your feedback, there could be serious issues in the production process.
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How To Use your Atlanta Business Video Production
When filming is complete, you’ll have a great Atlanta business video production that your brand can use to reach more people, but, what do you do with it?
When you choose a production company, ask them if they offer the end service of getting your production on air, or at least, the know-how to share it on online platforms for increased traffic and views.
It’s important, so don’t forget to ask your potential Atlanta business video production company if they can do this. This part of the process is easy, as you now have the video you want and can share it across many different platforms.
Using the Best Atlanta corporate video production will help you reach more people with your brand. It’s a great investment that will bring you amazing results!