Reasons Why Customer Testimonials are Powerful for Brand Owners

If your friend calls you up to say, “You’ve really got to try this new restaurant we went to, it was so good!” What are you going to say? Most likely, you’ll be hopping online to make reservations as soon as possible! Why? Because you trust what you hear from other happy customers, especially when those happy customers are your friends, family, or people that have similar interests as you. This is why customer testimonials are powerful for brand owners.

Whenever a brand is able to get customers so hyped up about their brand that the customer is willing to talk, and to share their satisfaction and excitement with others, the benefits are incredibly powerful. In fact, customer testimonials are one of the leading factors in influencing brand growth for large and small businesses, simply because prospective customers are heavily influenced by social proof (the proof that others, with social backgrounds that are relatable to the prospect, are happy with the brand).

 Statistics Proving Why Customer Testimonials are Powerful

The easiest way to help you understand why customer testimonials are powerful for brand owners is really just a matter of providing some key statistics behind testimonials. Once you see the statistics, and the true impact that customer testimonials have on prospects, it’s impossible to deny how powerful they are for brand owners.

For example, checkout the following statistics that prove why customer testimonials are so powerful for brand and business owners:

• A study by Vandasta found that 92% of consumers read online reviews and testimonials when they are considering a purchase.
• The Content Marketing Institute conducted research that found 81% of buyers research before bringing in vendors.
• Wyzowl found that reviews influenced purchase decisions for 95% of people whether the reviews were positive or negative.

Additionally, a study conducted by Animoto once found that 56% of customers stated that testimonials helped them to make decisions and a study by Search Engine Journal went on to indicate that 63% of consumers admit they’re more likely to make a purchase if a site has product reviews versus those that don’t. 

The customers have spoken! And from what they say, they find customer testimonials and reviews to be incredibly important, and valuable to their decision making whether they’re trying to decide whether or not to purchase from a new brand or business or from an existing brand or business that they’re already aware of.

More Reasons Why Customer Testimonials are Powerful for Brands

While the statistics proving how important customer testimonials are for the customers that are purchasing from brands certainly confirm the fact that testimonials are powerful, there’s more reasons why customer testimonials are powerful for brand owners. Ultimately, customer purchase decisions all come down to whether or not a customer trusts the brand. Not only do customers state that testimonials help them to trust brands more, it’s been proven that testimonials influence purchase decisions online, in stores, and even when word-of-mouth statements are made.

For brands that are struggling to get past the initial connections with customers, customer testimonials are incredibly powerful at giving that last little boost of trust that prospects need in order to communicate with the brand and make a purchase. In fact, studies have further proven why customer testimonials are powerful for brand owners stating that, “testimonials show potential customers the value of a product or service and how your brand has helped other people like the customer.” In fact:

• 64% of consumers have purchased after watching a testimonial video about a product or service.
• 72% of customers refuse to purchase until they’ve read reviews.
• Brands with testimonials on sales pages admit to an increase of conversions by up to 34% on average. 

The Truth Behind Why Customer Testimonials are Powerful for Brand Owners

The truth is, customer testimonials provide social proof, they build trust, and they generate a connection between customers and the prospective customers that are interested in a brand. These testimonials are an excellent opportunity to market your business to your prospective customers in order to grow awareness, increase following, and drive conversions to all new levels.

If you’re still not convinced why customer testimonials are powerful for brand owners, think about the many ways that a customer testimonial video can help your business achieve more sales, greater audience awareness, and overall brand growth. Customer testimonials help with:

• Teaching prospective customers about your brand, its background, and the ways it can help customers.
• Proving to prospects that there are plenty of satisfied customers that have already purchased from your business.
• Helping prospective customers to see that your brand caters to clients just like them.
• Building a sense of authenticity and authority for your brand.
• Driving conversions and consumer trust in your brand.
• Creating a visual demonstration of how your products or services work for customers.
• Offering insight into real world examples of your products or services solving problems.

These are just some of the many reasons why customer testimonials are powerful for brand owners just like you! So, are you ready to start producing customer testimonials for your business? Give Beverly Boy Productions a call!