Amazing Benefits of Adding Customer Testimonials on Your Website
Customer testimonials are increasingly being found as one of the most effective types of content to post to a website, landing page, or social media platform. Why? Because customer testimonials boost consumer trust, increase social proof, and generate higher conversions for the business. When a past client speaks positively about their interactions or experience with a brand, the results are amazing! If you want to skyrocket your conversions and generate more revenue for your business, adding customer testimonials on your website is certainly the way to go.
Customer Testimonial Statistics
Before we dive into the many benefits of adding customer testimonials on your website, consider the following customer testimonial statistics that represent just how valuable authentic customer reviews can be for your brand:
- 70% of consumers trust reviews and recommendations from strangers.
- 88% of consumers trust customer testimonials and reviews as much as they trust their friends or family.
- 97% of B2B consumers state that testimonials and peer recommendations are more reliable than any other type of content.
- 72% of consumers will only convert or take action after they have seen a positive review first.
There’s no denying the power of customer testimonials, the numbers really can’t and don’t lie! Whether you’re just getting started, or you’ve been around for decades, customer testimonials are an important part of any quality marketing campaign.
Benefits of Using Customer Testimonials on Your Website
Naturally you can incorporate customer testimonials across an array of platforms where your customers are most likely to be, but your website is definitely where you want to be sure that you’ve included customer testimony to reflect the positive benefits of your brand. Your website is where you bring your organic and paid traffic, and it’s where your prospective customers are going to perform their initial research as they decide whether or not your brand is for them. So naturally it should be the starting point for your testimonials.
The addition of customer testimonials on your website can have the following benefits for your business:
- Stronger consumer trust in your brand.
- A “referral” or “Word of mouth” advertisement that consumers are more likely to respond to.
- Personalized explanation of benefits from like-minded consumers that your audience will trust.
- Personalized explanation of how products or services work from like-minded consumers.
- Increased emotional connection between your prospects and your business.
- Greater credibility and authority that generates consumer trust in your brand.
The benefits of adding customer testimonials to your website can be seen in the form of:
- Increased time on site.
- Increased consumer click through rate.
- Increased conversion rates.
- Increased revenue generation.
- Increased shares.
Customers that come to your website and see customer testimonials on your website are likely to spend more time on the site, review more of your products or services, and more carefully consider whether or not your brand is the right choice for their needs.
Types of Customer Testimonials to Include on Your Website
There are many different types of customer testimonials to include on your website if you want to experience all of the great benefits that come along with them. Consider the incorporation of customer testimonials on your blog posts, in the form of customer quotes from experiences relative to the post, or the use of customer testimonials that are incorporated into case studies and customer success stories for your brand.
You can also incorporate customer testimonial videos into your website which will have multiple benefits including increased time on site and potential increases in SEO value in the form of site rankings. Including customer testimonials on your sales pages and landing pages will help you to land more conversions from the traffic that goes to those pages increasing revenue for your brand.
Consider also incorporating reviews into your individual product or service pages, adding them to your homepage, and including your customer success stories on your “about us” page. Anywhere that you expect your prospective customers to navigate could benefit from adding customer testimonials on your website to those particular areas or pages.
Producing Customer Testimonials for Your Website
Customer testimonials can be in written form or in video form. Naturally customer testimonial videos are best, but they also require some additional planning for production. Ultimately, you need to make the process of collecting customer testimonials from your prospects as easy as possible. You don’t want customers to feel off put by the process, and it shouldn’t take up much of their time.
Working with a professional film production company like Beverly Boy Productions allows you to show your customers that you’ve taken the steps to simplify the process of providing testimonials by taking all of the pre-production and post-production tasks on. This way, all you really need from the customer is their filmed testimonial in which they answer the questions you ask about your brand in order to guide the storyline.
Ready to experience the amazing benefits of adding customer testimonials on your website? Give Beverly Boy Productions a call! We can’t wait to help you take your website to the next level!