Understanding Investor Relations Videos in Corporate Communications
The use of video in the workplace is increasingly commonplace. Video is a powerful communication tool and it is widely integrated into everyday work environments as well as into marketing and advertising campaigns online and off. But what about investor relations videos and their influence on corporate communications & marketing strategies? How do videos apply to investor relations communications?
At Beverly Boy Productions, we understand the importance of encouraging strong investor relations and the role that video plays in investor relations communications. Formulating a story that connects with investors so that they resonate with what you have to say is absolutely vital to the success of your investor communications strategy. Give us a call to learn more about producing investor relations videos that will share your story with investors. We’ll put our two decades of experience to work for you!
Why is Video Important to Investor Relations?
The incorporation of video content into your investor relations communications is something that really can’t be overlooked. People are more interested in video than ever before and businesses that are not utilizing video appropriately stand to potentially lose audience members or to lose audience interest. Investor relations videos can be used in a variety of ways to improve investor understanding of your business, to visualize upcoming corporate changes, and to help investors feel more connected to your business or brand.
Share Your Interest in Corporate Social Responsibility
The use of video content to show investors that you are engaged in corporate social responsibility is one of many ways that you can put investor relations videos to work for your business. This is a positive way to engage investors and influence broad connections and support for your business. Where you might have previously included an area or page on your website addressing corporate social responsibility and your involvement, the content is often long-winded and wordy. Consumers and investors simply do not want to read long, drawn out content blocks the way they used to.
Sharing your corporate social responsibility acts via video is a great way to help investors see the true value in what your company is doing. But don’t stop there!
Use Investor Relations Videos to Educate Your Audience
The use of investor relations videos to educate your audience about your business or brand is one of the most influential aspects of integrating video content into your investor relations communications programs. There are a wide variety of ways that you can integrate educational video content into your investor relations communications including:
- The use of short animated videos that describe complex topics relative to your business.
- The use of long-form video content that addresses business technology.
- Create social media videos that can boost investor awareness.
- Post video content in emails and on your website for increased educational opportunities.
The more you produce educational video content to communicate important aspects of your business to investors, the more prepared stakeholders will be to make important decisions relative to your business, industry or brand.
Use Video to Answer Frequently Asked Questions
As with any other situation, investors are going to have common questions that you find come up rather frequently within your business or industry. The use of video content to answer these frequently asked questions will not only help your investors or key stakeholders, but it will also show that you care about the questions and concerns that investors have relative to your brand.
Consider the creation of a variety of different videos to answer investor questions. A short series of frequently asked questions videos are great for use on your website but they can also be incorporated into things like email marketing campaigns, landing pages and other marketing initiatives.
Use Video to Address Corporate Change
Are there major changes coming to your business? The use of investor communications videos to address corporate change as it applies to your business can be incredibly valuable, particularly if you answer the questions that stakeholders might have in regards to the changes your company is anticipating or preparing to undergo.
A single company video that answers the various questions relative to a particular major change shows that you’re prepared for the change, you’ve considered the thoughts and concerns of your stakeholders, and you’re addressing those concerns as you prepare for the shift or change. This can help your audience, stakeholders in particular, to feel more comfortable and accepting of the changes that are about to occur, even if they don’t necessarily agree with the decisions that have been made.
Consider these types of investor relations videos for addressing major corporate changes such as mergers and acquisitions, changes in leadership and other major transitional journeys that may occur for your business and impact your stakeholders.
As you can see, investor relations videos are important to corporate communications for a variety or reasons and they play many different roles when it comes to keeping stakeholders educated, informed, and comfortable with what’s going on within your business. To learn more about investor relations videos, or for help producing investor relations videos that you can use to influence stronger corporate communications for your business, give Beverly Boy Productions a call!