What is Infomercial Video Production?

Infomercial video production includes the preparation, planning, creation, shooting, and post-production editing of longer-form video content that acts as a stand-alone program which pitches a product or service with the support of a targeted call-to-action that uses a direct response marketing communication tactic to reach the intended audience with a promotional message. Sometimes referred to […]
What is Multimedia Video Production?

As an author, you might be pleasantly surprised if a production company were to approach you with the idea of producing your book into a movie. The authors of copyrighted books often give permission to filmmakers to produce adaptations of their book on film, but at what cost? How much do book authors receive for film […]
What is Commercial Video Production?

Commercial video production includes the development of ideas and the creation, planning, filming, and editing of short-form video content that is used to promote a product, service, or brand and includes a unique call-to-action that dictates the desired viewer response to the video. Get a commercial production quote here! Commercial videos are used to promote […]
What is EPK Video Production?

EPK video production includes the planning, filming, and editing of an electronic press kit which condenses the information of a physical press kit into a user-friendly, digital format that can be easily downloaded to provide information on upcoming musical performances, contact details, samples, and other important promotional materials that can be used to set yourself […]
What is Webinar Video Production?

Webinar video production includes the strategy, planning, script creation, filming and editing of a webinar style video lecture or presentation that is hosted online to build consumer engagement, add value, and influence the buyer’s journey along various stages of the marketing funnel. Get a webinar video production quote here! Connect with Customers Hosting a video […]
What is Human Resources Video Production?

Human resources video production includes the concept planning, script writing, filming, and final editing of a variety of different video types that are used in HR including things like corporate culture videos, behind-the-scenes videos, interviews, onboarding videos and training series. Get a human resources video quote here! Every organization is driven by the human resources […]
What is Product Review Video Production?

Product review video production includes the professional planning, filming, and editing of customer product reviews and unboxing videos which share a v-log style, uncensored customer review of a particular product or service with the audience. Get a product review video quote here! You may not realize it, but product review and unboxing videos consistently find […]
What is Talking Head Video Production?

Talking head video production represents the planning, filming, editing and distribution of an interview-style video that includes a top-up view of the speaker, typically referred to as “talking heads.” Although easy to create, professional talking head videos do require essential planning and execution in order for the end result to be most valuable. Get an […]
What is Keynote Presentation Video Production?

Keynote presentation video production includes the on-location filming of your keynote presentation and post-production editing to include branding and graphics that will help your audience to recognize and connect with you as a speaker. The process involves a multi-camera production crew that attends your live event and records your keynote speech followed by later editing […]
What is B-Roll Video Production?

B-roll video production includes the planning, filming, and editing of B-roll or B-reel footage which is shot as supplemental or supportive video used to add value, build tension, or otherwise support the primary story. Get a B-Roll video production quote here! B-roll footage is primarily captured to add value or tension to the original storyline. […]