How to Use Case Study Video Advertising For Your Business
Case study videos are one of the top types of content that are used by marketers and business owners to grow trust, generate sales, and increase revenue for a brand. Figuring out how to use case study video advertising for your business is a process that requires some careful consideration of your own goals and objectives and the ways that case study video advertising can actually benefit your brand. To help you plan how to use case study video advertising to benefit your business, Beverly Boy Productions has put together a list of the most common ways to use case studies among brands.
Use Case Study Video Advertising in Blogs
The use of case studies in your blog can have a variety of potentially beneficial outcomes. Since your audience is highly likely to see your case study if you incorporate it into your blog, this can be a great way of building up trust for your business or brand and it’s a nice opportunity to promote your business on social media.
If you’re going to incorporate a case study into your blog, consider focusing on a customer issues that your blog readers are most likely to appreciate and find connection with. As with any case study, you want to be sure that the customer you highlight in the case study video is someone that your prospective customers can relate with.
Just keep in mind, if you’re going to use case study video advertising in your blog posts, the goal is to highlight the customer’s journey and their satisfaction, not to highlight your brand! The brand promotion comes as an afterthought to the promotion of the customer’s happiness.
Use Case Study Video Advertising on Your Website
Building up credibility on your website can have amazing value for your brand, especially if you operate an ecommerce brand or if you sell anything on your website. Since 96% of consumers will watch a video about a product or service before they make a purchase, the decision to use a case study video on your website can have significant value and can increase conversions online for your brand.
There are many different approaches you can take if you opt to use case study video advertising on your website, consider:
- Featuring your case study on your homepage or including customer quotes on your homepage and linking those to your case study video.
- Incorporating your case study about a product your customer’s love into a landing page to increase the likelihood of conversions on the Landing page.
- Including a case study video that represents a product or service that you sell and including it on the product or service page of your website specifically.
Any of these options can be valuable for increasing conversions for your website.
Use Case Study Video Advertising in Your Email Outreach
The use of case study videos in email campaigns can increase your click through rate, boost your conversions, and generate higher overall buy in to your email campaigns. If you’re not sure how to incorporate case study videos into your email campaigns, consider simply sharing the video in your emails and then including the keyword “Video” in your email subject line to increase click through rates.
If you have a case study that focuses on a specific product or service, including that case study video in an email outreach campaign or in an email that is focused on reaching subscribers that are likely to benefit from that product or service can be beneficial for your brand.
Use Case Study Video Advertising on Social Media
The use of case study video advertising on your social media campaigns can increase social trust and generate social proof for your business which can lead to higher overall conversions for your brand. Consider sharing your case study video advertising on Facebook, Linkedin, Twitter, or other social platforms that you might be active in.
When sharing this type of content on social media, it’s important to be sure that you’re sharing only case study video advertising that is going to directly resonate with the prospective customers that you reach on the particular platform that you intend to share it on.
You may also consider sharing the case study videos in groups that are relevant to the brand or to the challenges that your customer faced and discusses in the case study. For instance, if you have a customer that struggled with depression, and your product helps with depression, you might target groups that have people who struggle with depression and share your case study there or you might target specific people that fall within groups where depression is common and share your content in a way that will allow them to have access.
As you can see, there are many different ways that you can use case study video advertising for your business to create prominence and trust for your brand. To learn more, or to get started on the production of top quality case study video advertising for your business, give Beverly Boy Productions a call!