How to Make a Video Case Study that Connects Your Audience with Your Brand
Today’s consumer audiences are more interested in video than ever before. In fact, 87% of consumers admit that they turn to video reviews, testimonials, and even video case studies for information about products, services, or businesses before they make a purchase, and as attention spans shrink, so too will the number of consumers that are willing to make decisions based on long-winded written reviews. Figuring out how to make a video case study that connects your audience with your brand is an important step for any business owner, marketing manager, or professional, but what’s the process like?
We’ve outlined the entire process that we use when showing clients how to make a video case study that connects their audience directly to their business or brand. Follow along for more on how to make a video case study:
Identify Target Prospects
Knowing how to make a video case study is largely about knowing who you want to target and how this particular audience thinks. The more you know about your audience and the more specific you can be about addressing the very detailed challenges, pain points, or needs that your target customer audience has, the more you can create a video case study that will appeal to this group. Ultimately, this is one of the most important elements of learning how to make a video case study – so take you time, do your research, and don’t skip this task!
Ask the Right Questions to Create Your Story
Learning how to interview in a way that is going to guide your story so that your audience will appreciate what they’re learning is a process that will likely require a bit of practice. Although you may be initially compelled to ask closed-end questions that have a very short, specific, and potentially one-word answer, this isn’t going to help you build much of a story!
You need to ask the right questions if you’re going to create a visual story that helps your audience to resonate with and relate to your subject. In order to get your story, ask the following:
- What is it that my customers care most about?
- What products, services, or features does my business provide customers that they cannot get from the competition?
- What do my customers love about my products, services, or brand?
- What problems or challenges does my business actually solve for customers?
Not only should you ask yourself these questions, but you should also get detailed answers to these and other questions from your subject (the customer that you interview as part of your case study.).
Choose a Customer that Your Audience will Relate With
Learning how to make a video case study that your audience is going to find valuable is largely dependent upon the customer that you choose as your subject. Choosing a customer that your audience will not be able to connect with or personally feel as if they can relate with is a surefire way to lose your audience’s interest.
In order to choose a customer that your audience is going to be most likely to feel emotionally and personally connected to, consider the following:
- Does your subject have characteristics that are similar to your target audience?
- Does your subject have similar challenges, pain points, or concerns that your target audience has?
- Is your subject comfortable on camera?
- Does your subject have hard facts, statistics, or key details to support their story & love for your brand?
Most importantly, you need to know that the customer has a story about your product that involves their satisfaction with your brand and that their story will be something that your target audience can relate with.
Hire a Professional Film Crew for the Interview, Shoot, & Post-Production
Learning how to make a video case study involves a lot of working parts and plenty of research that you can do on your own, but when it comes to planning the interview so that you capture a story, filming the footage for the video, and handling all post-production editing so that you can walk away with a final cut that is amazing from beginning to end, you’ll need a professional! Hiring a professional film crew to help you with the professional aspects of creating a video case study is an essential step if you want to produce a finished video that appears professional and reflects positively on your brand.
At Beverly Boy Productions we specialize in working closely with clients to shoot & edit video case study projects that stand out to their target audience, generate social proof and trust for their brand, and ultimately drive revenue for the business. If you’re interested in learning how to make a video case study with our team, give us a call to review your project and the individual steps that are required in order to professionally produce content that will exceed your corporate expectations! With more than twenty years of experience, we cannot wait to work closely with you!