5 Small Business Marketing Videos to Increase Sales

As a small business owner that’s just getting started with video marketing, you’re probably looking for ways that you can use videos to increase sales. Most small business goals are sales oriented, at least at first. These small business marketing videos will help you to increase sales for your business so that you can increase your strategy (and your budget) to create additional video content for all of your small business marketing needs.

1. Product Explainer Videos

If you make no other videos for your small business, producing a product explainer video is bound to help you increase sales for your small business. Great product explainer videos have several benefits for small business owners. They’re great for use on landing pages and on product pages to increase organic rankings and conversions, but they also improve consumer trust in the products and in the business itself. 

Product explainer videos can be used to increase sales in a number of ways. They’re great for sharing across social media and in email marketing. They can also be included in blog posts or within various other forms of your existing marketing in order to help prospects gain a better understanding of the product and key benefits as well as the solutions it provides to the audience.

2. Customer Testimonial Videos

Short, easy to produce, and incredibly powerful customer testimonial videos are great for increasing sales. If you’re just starting out with small business marketing videos, the customer testimonial is one of the #1 choices for your small business. These videos are usually about 1 minute long, they share important insights and key data about your product or service through the customer’s eyes and they’re great for increasing consumer trust in your brand.

Customer testimonial videos eliminate the “first person” complex that many customers have when they don’t want to be the “first” to purchase from a small business or the first to purchase a particular product or service. These short, customer-driven testimonials can be used to increase sales by building up trust among your key audience and best of all, they’re budget friendly, too!

Consider asking your most satisfied customers for their testimony. Ideally, you can capture testimonials from customers that are most closely resembling of your ideal audience or target customer demographic this way the testimonial resonates with the audience and encourages them to feel more comfortable with your brand.

Post customer testimonials on your homepage, landing pages, in email campaigns and on your social media pages. The more you can share these short testimonial videos with your target audience, the more you’ll increase sales!

3. Branded Corporate Story Videos

Improving audience trust in your small business and your brand is absolutely vital to your small business video marketing strategy. If you’re trying to figure out what small business marketing videos to make in order to increase sales, consider producing branded corporate videos that share the story and underlying value of your brand.

This is your chance to share the story of your brand, the products and services you provide, and the solutions you can offer to your target audience. Small business marketing videos that focus on connecting with the target audience through branded corporate storytelling videos have the power to achieve powerful goals. Consider the following:

• Corporate interview videos which share the story of your brand and the vision of your business seen through the eyes of the employees that you interview. 
• Use crowdsourced employee videos that share details about your business and the story of your small business.
• Incorporate b-roll footage that represents memorable moments and past parties or corporate events which represent your small business. Emphasize the core values of your business and share the underlying culture of your brand.

Corporate culture plays a huge role in your buyer’s decision making and can increase sales for your brand!

4. Behind the Scenes Videos

Small business marketing videos to increase sales frequently focus too much emphasis on the sale and not enough of the customer relationship! Producing behind-the-scenes videos that give your audience some insight into what makes up the people and important details behind your brand is important. Not only do behind the scenes marketing videos provide your audience with deep insight into what might take place as your brand and business operates, but these types of videos go a long way to humanize and personalize the business and the brand. 

Rather than build a company that has no human connection or real face behind the brand, producing behind the scenes videos helps to encourage rapport between key members of your business and your audience which can be incredibly valuable for your brand resulting increased suites. 

5. How-To Videos 

Small business marketing videos that focus on delivering educational concepts including how-to videos which showcase how to use product and services are an important addition to any video marketing strategy. A single how-to video, when produced under the right guidance and direction and with the most appropriate story behind it has the power to drive a million dollar business! Don’t believe us, consider Dollar Shave Club founder Michael Dubin who produced a single “how-to” video which ultimately transformed his startup razor company into the billion dollar company that it is today. 

Producing how-to videos that showcase the best ways to maximize use of the products and services you provide represents one of many ways that small business marketing videos can be used to grow sales. If your brand is particularly interested in driving consumer interest and engagement, how-to videos represent one of the most valuable ways to increase sales!

As you can see, small business marketing videos to increase sales range from simple testimonials and how-to videos to advanced storytelling and behind-the-scenes videos which share key details regarding the importance and underlying benefits of your brand. Want to learn more about increasing sales with video? Give Beverly Boy Productions a call today to learn more about small business marketing videos that you can use to increase sales.