Expert Tips on Digital Marketing and Social Media Marketing with Video Marketing

In 2015, 2.07B users engaged in social media. Six years later, that figure was up 115.59% to 4.48B active social media users worldwide a representation of 13.13% year-over-year.  Just as much as social media has grown to become a staple in our lives, so too has video content! In 2020, 96% of consumers would increase their online video consumption over the previous year and today, consumers spend an average of 100 minutes online each day watching video content. If you’re interested in getting started with digital marketing and social media marketing with video marketing at the forefront of the campaign process, you’re certainly on the right track!

At Beverly Boy Productions, we specialize in video production and help businesses and brands with their social media marketing and digital marketing efforts by producing top quality video content that can be use across a variety of campaigns. With more than two decades of experience in filmmaking, we know what it takes to produce content that will get your brand noticed, generate leads for your business, and maximize your ROI. To learn more about taking your video marketing to the next level, give us a call!

Follow this digital marketing and social media marketing with video marketing guide to take your business to the next level:

Set Video Marketing Goals to Expand Your Digital Marketing Efforts

The first step to any successful video marketing or social media marketing initiative is to set goals that will help you to expand your digital marketing efforts. This means you need to determine exactly what it is you expect to achieve with your digital marketing and social media marketing. With video marketing, you’re likely to set goals such as:

• Generate stronger brand awareness on Facebook, Instagram, and TikTok.
• Increase sales on social media platforms by posting videos at the TOTF & BOTF.
• Use videos for advertising throughout social media to improve brand recognition and reach.
• Increase conversions on social networks to generate more calls, sales, or leads.
• Increase brand growth through community awareness and increased engagement.

The goals that you set are going to directly relate to your business. Make sure that your goals are SMART – specific, measurable, attainable, realistic, and timely.

Use Video on Social Media to Improve Reach & Increase Engagement

If you really want to excel with digital marketing and social media marketing, with video marketing you’re going to have to focus heavily on how you can create content that your audience will appreciate. Statistics show that consumers are looking for content that entertains them on social media. So if you want to increase your engagement, and ultimately increase reach, you should be create video content that will entertain your audience. This means creating:

• Humorous content that allows consumers to connect with your brand.
• Behind-the-scenes content that allows consumers to see how your brand operates and what it’s like being a part of your business.
• Brand specific content that helps consumers get to know your business.
• Content that consumers can benefit from, such as educational or informational content.

One of the best ways to get started with video content is to perform an assessment of your existing content, such as blog posts or landing pages, and then creating video content to support, compliment, or repurpose the most loved content in your library. You can then grow your content initiatives from there!

Plan Digital Marketing & Social Media Marketing Initiatives for Maximized Growth

If you’re looking to achieve maximized growth with your digital marketing and social media marketing, with video marketing you’re going to have to plan your initiatives based on what your audience is most likely to engage with and what types of content are most likely to generate excitement. This means you need to know your audience, listen to their needs, and carefully plan content around them.

You’re going to create different types of content for different social media platforms. Likewise, you’ll produce different styles of content at different stages of the purchase or sales funnel. At the top of the funnel, you’re going to create content that drives consumer awareness around your brand to educate consumers about your business, products, and services. At the bottom of the funnel, you’ll create content that encourages consumers to choose your products or services over the competition. 

Thinking strategically about your content will help you achieve success as you plan your digital marketing, social media marketing, and video marketing initiatives.

Promote Video Content Across All Platforms and Channels

Once you’ve planned content, promoting your content across all platforms and social media channels will help you to maximize your reach, growth, and ultimately your conversions. Think about how you can incorporate your digital marketing and social media marketing. With video marketing, you can employ content across all platforms to help build a community of members that recognize your brand and are interested in what you have to say. 

Promoting your video content will look different across each platform. Shorter videos will be promoted on TikTok and Instagram Reels whereas longer form videos might be more relevant on Facebook or LinkedIn. Plan your content promotion across each of the platforms that you intend to utilize to reach your target audience and think about how video content varies for each channel that you choose. 

As you can see, digital marketing and social media marketing with video marketing is a complex process that can vary greatly based on your industry, unique marketing needs, and the goals that you set for your brand. To get started with video content that you can use to maximize growth for your business and generate substantial ROI, give Beverly Boy Productions a call!.