What is Public Service Announcement Video Production?

Public Service Announcement video production, or PSA video production, includes the planning, script writing, filming of interviews and dramatizations, and post-production editing and distribution of PSA videos which are used to deliver short, informative messages that are used to raise awareness to a particular message, subject, or issue that requires attention for the safety, health, or wellbeing of those involved.

Need to inform the public about a particular environmental problem, concern, ethical issue, or message that potentially involves the health or safety of the general public or a particular community?

Public service announcements, PSAs, highlight particularly important issues that the announcer wishes the community or public to be aware of. These short, informational videos represent a powerful medium that can be used for a variety of purposes.

Professional public service announcement video production, or PSA video production, includes the planning, script writing, filming of interviews and dramatizations, and post-production editing and distribution of PSA videos which are used to deliver short, informative messages that general awareness of a particular message, subject, or issue that requires attention for the safety, health, and wellbeing of those involved. 

What Are Public Services Announcement Videos?

Public service announcement videos, PSAs, represent an incredibly effective tool that can be used for the delivery of important messages that will potentially benefit a community. 

These videos can range from short dramatizations of a particular event or situation to professional interviews or animations that depict a particular message that:

• Draws the attention of the audience.
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• Delivers a clear and easy to understand message.
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• Offers supporting facts, details, and background about the issue.
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• Drives audience sympathy for those impacted by the issue.

A great PSA video will convey your message to the desired audience in a factual manner that benefits the community at large. Positioning your brand as a leader that delivers key messaging which helps those less fortunate can increase consumer interest in your business while driving dedication to your brand.

Public Service Video Production Process

The public service video production process entails several steps that, when combined together, result in the creation of a powerfully effective video message that will connect with your target audience and drive community awareness of the core values behind your brand.

General steps to the public service video production process include:

• Planning and identification of the PSA topic.
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• Identification of key concepts and messages that you intend to deliver.
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• Researching the topic to back up any claims or ensure evidence and data are correct.
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• Identifying the target audience.
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• Determining the distribution method and the appropriate hook that will draw in audience attention.
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• Writing the script in a way that will be most useful for a video (a heavy focus on visual aids).
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• Filming and producing the PSA video. 
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• Adding graphics, designs, or various other elements in post-production.

Whether it’s a 30-second PSA that is shared all over television, or a 2-minute video that you post on your social media profiles and share via your website, a public service announcement video can create a sense of community awareness, urgency, and understanding for your mission or the values that are most important to your brand encouraging immediate action among your community. To learn more about PSA video production, give Beverly Boy Productions a call at 888-462-7808.