What is Online Video Production?
Online video production represents the professional creation of a presentation or video idea, content, commercial filming, and post-production editing of video content that can be shared or distributed online for the promotion of products, services, or a brand.
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Online video production includes a variety of steps and processes that come together to effectively produce video content that is later distributed or shared via the internet. The use of online video has powerful impacts for business owners and brands, representing a way of connecting with worldwide audiences to promote products, services or brands.
Sometimes referred to as web video production, online video production represents the professional creation of a presentation or video idea, including the script and storyboard content, as well as the filming and editing of the footage to create a video that can be shared online for the professional promotion of products, services, or a brand.
Videos are Trending
Videos make up more than 80% of all internet traffic, and the number is expected to continue to grow over the next several years. While business owners don’t seem to doubt the incredible power of online video production, some wonder what the best processes or techniques are in order to get the job done.
With so much saturation of video content online, it’s important to carefully plan video projects to ensure your products or services will stand out against the competition.
Types of Online Videos
Many different types of videos exist online. From social media videos and teasers, to promotional commercials and webinars, audiences of all shapes and sizes will find a variety of different types and styles of professional video content available on the World Wide Web.
Investing in online video is an important step for business owners to take, but equally important is the need to decide on which types of online videos are most crucial to the success of your business or brand.
Some of the most common types of online videos include:
- Product demonstrations and reviews
- Customer testimonials and client testimonials
- Behind-the-scenes videos
- Vlogs or video blogs
- Interview videos
- Presentation videos and webinars
- Event videos
- Tutorial videos and how-to videos
Online Video Production
Creating online videos requires many of the same steps or techniques that are used in the creation of various other forms of video content. The online video production process includes the following steps:
- Pre-production planning of the video content and the message to be shared.
- Production of the video, including the filming of a-roll, b-roll and sound design.
- Post-production editing of the video including the addition of any graphics or special effects.
Get in Touch with Team Beverly Boy
Online video production, or web video production, is best undertaken by a team of professionals that understand the techniques and tricks of the trade. Beverly Boy Productions specializes in online video production and provides a variety of support services that will aid in the creation of professional looking web videos that you can share with your audience. To learn more about online video production, and the various steps to creating and sharing professional content online, give us a call at 888-462-7808.