Video Production for Used Goods Stores

Used goods stores, often referred to as thrift stores or secondhand stores, tend to have revenues and growth that run countercyclical to industry revenue and growth. As the industry improves and consumers have more disposable income or partake in higher than average discretional spending, used goods stores tend to see revenues decline, and as the industry sees revenues decline these stores tend to be more profitable. Video Production for Used Goods Stores is ultimately focused on building audience awareness to the products & services provided by these stores and generally seeks to target the most cost-conscious audiences with information on sales, specials, and upcoming events as well as with various other styles & types of engaging content.

Beverly Boy Productions works with some of the biggest brands in the used goods stores industry to create targeted video content that emotionally connects with a price-sensitive audience that can benefit from the products & services that are provided by secondhand stores. We specialize in the production of marketing & promotional video content, expert interviews, and video training programs that are utilized in the growth of used goods stores across the country.

Promotional Videos for Used Goods Stores

Used goods stores utilize promotional videos to help them get the word out about their store locations, upcoming sales events, the products they sell and so much more. In fact, promotional Video Production for Used Goods Stores is incredibly conversion-focused so that these stores can use the promos to help them generate more leads, draw consumers into the store, and boost sales.

The use of video has the capacity to increase sales revenue for a store up to 49% faster than non-video and is nearly certain to result in a positive ROI according to just about any marketer you were to ask about video use. Consider sharing short, engaging promotional video content about your used goods store online, in email campaigns, and anywhere you expect your target audience of price savvy consumers to be spending their free time.

Marketing Videos for Used Goods Stores

Marketing Video Production for Used Goods Stores focuses on building audience interest, creating a voice for the store, and generating hype and awareness around the products that a used good store provides. You might have seen marketing videos on social media, where they can increase social shares by 1200% or more, or on landing pages where videos have the capacity to increase lead conversion up to 80%. Where ever you see marketing video content, whether it’s on a website, television, landing page, email or social media thread, it’s bound to provide a boost in ROI for the business!

Training Videos for Used Goods Stores

Many larger used goods stores, such as Goodwill Industries or The Salvation Army, go above and beyond selling used goods to include providing helpful services to needy members of their communities. In doing so, training becomes an essential aspect of store growth, and really continues to be important even for used goods stores or resale stores that don’t extend further assistance to the community outside of their resale goods. In fact, any used good store that is trying to achieve targeted growth & needs to hire employees on a regular basis can benefit from the use of training videos.

According to learning & development specialists, training videos are utilized by up to 88% of companies worldwide, a rate that is up from 83% the year prior. These businesses, and many used goods stores as well as many retail locations, choose to utilize training videos because they:

• Reduce training costs.
• Improve training outcomes.
• Boost knowledge retention.
• Encourage consistent training outcomes.
• Engage viewers and keep them interested in training.
• Reduce training time.

Whether you’ve got a few people to train, you train new employees regularly, or you expect to train hundreds of people across a major used goods store organization, training videos can help you grow your team & your knowledge without adding more time to your schedule!

Interview Videos for Used Goods Stores

As much as used goods stores target the price-conscious market, it is incredible important to build a rapport of trust & confidence among the target market in order to keep used goods stores growing. This is a competitive industry that is really, potentially achievable by just about anyone. There’s not really any proprietary technology or information that goes into operating a resale store, therefore much of the ability to generate sales is derived out of the ability to create trust among the target audience so that not only will they make purchases, but so that they will keep coming back.

Interview videos that share insights, experiences, and expertise from the leaders, staff, and members of the resale organization with the target market can vastly improve the consumer confidence levels members have in relation to the brand. This is incredibly important, and potentially valuable to the used good store as consumers that are trusting & committed to a store are consumers that will share the store with their friends and family & they’ll keep coming back themselves. Ask Team Beverly Boy about interview Video Production for Used Goods Stores and the many different ways that you can put interviews to work in helping you to achieve the growth goals for your resale business or brand.