Video Production for Tour Operators 

Increasingly common external competition has resulted in tour operators facing a go-large or go-home attitude in which they must face their competitors head-on with an innate ability to deliver engaging, fun, and exciting tours or else suffer the consequences. The U.S. tour operators industry is steadily growing even despite industry competition amid this nearly $10 billion dollar sector. For many brands in the industry, Video Production for Tour Operators is an essential step in growing audiences, increasing community reach, generating leads, and initiating sales.

Beverly Boy Productions works closely with tour operators to engage in the production of expert video products that are essential to the growth & development of the brand. Our video production services for tour operators are largely focused on promotions & marketing, but we also offer unique training video production that can help you deliver an exceptional training experience for your workers & the rest of your team.

Promotional Videos for Tour Operators 

Promotional Video Production for Tour Operators is primarily centered around the creation of content that will generate a key conversion. For most tour operators, promotional videos are derived based on upcoming sales, important locations to visit, or certain amenities that can be offered as part of a hotel or motel stay. Sharing upcoming travel deals or tour opportunities is important for several reasons. Not only will creating promotional videos that represent these deals create a fear of missing out for your audience, but they’ll also instigate a sense of desire for whatever it is you’re offering. The result is increased revenue & sales for your tour operation business.

The best promotional videos include key calls to action that help to generate the desired conversion for your business or brand.  By sharing with your audience exactly what you want them to do, you can encourage the desired conversion point increasing the likelihood of that audience member engaging with your brand.

Marketing Videos for Tour Operators 

Marketing Video Production for Tour Operators is a great opportunity to boost audience reach, increase your audience, and to generate revenue for your tour experiences. Many different types of marketing videos exist for tour operators to engage, entertain, and help their audience experience the unique benefits of their brand.

Consider the following types or marketing videos to engage your market:

• Branded videos that increase audience awareness & boost reach.
• “About Us” or “About” videos that showcase information about the tour, attraction, trip or experience.
• Fun facts videos that deliver engaging and interesting insights to the audience about the tour, experience, or entertainment.
• Travel tips videos that encourage your audience to interact with your business and feel more engaged with your brand.
• Testimonial videos that showcase your business authority and the satisfaction that others have had with your tours.

Keep in mind that there are many other styles of marketing videos that you can also integrate into your tour operator business if you want to build your reach, increase audience awareness of your business, and drive sales for your brand. These are just some of the ideas that many tour operators find to be effective as a starting point for their business to increase social media reach, drive email click-throughs, and generate sales.

Training Videos for Tour Operators 

Training members of your tour operation business so that they can deliver the engaging & exciting tours that you have promised to your audience will be an essential aspect of growing your brand. Unfortunately, training takes time & money, two very limited resources that most businesses don’t have enough of. Training videos can help.

Training Video Production for Tour Operators can help you to align your training with your employees in a way that presents an engaging, always available, and easy to interact with opportunity for your employees to learn & grow with your team. Consider training videos because they will:

• Reduce total training time for your employees.
• Improve employee understanding of key training concepts.
• Boost employee knowledge retention up to 85% or more over written training programs.
• Minimize overall training time without minimizing the training value.
• Reduce training costs by providing a one-and-done training program that can be used repeatedly.

Video based training will make your training program more consistent & effective while saving your tour operation business time & money with each new employee that you train.

Interview Videos for Tour Operators 

As a tour operator your audience expects you to have deep knowledge of the area, attraction, or location that they are touring. Building audience trust and a general level of credibility among your target market is essential to selling more tours for your business. Tour operators that turn to interview videos can achieve these, and many other, important goals for their business or brand.

In fact, Video Production for Tour Operators is an integral method of presenting key experiences, expertise, and important concepts to the target market to boost audience trust & confidence in the business. Ask Team Beverly Boy about the ways that you can use interview videos and various other styles of video content to boost audience trust & excitement for your brand.