Video Production for the Athletic & Sporting Goods Manufacturing Industry

An $11 billion dollar industry that is expected to experience continued growth over the next several years, athletic & sporting goods manufacturing businesses such as Nike & Callaway Golf Co manufacture a wide range of sporting & athletic goods such as golf balls, skates, fishing gear, gloves and various other supplies. Video Production for the Athletic & Sporting Goods Manufacturing Industry, therefore, is heavily focused on the promotion of manufacturing processes, the production of various goods, and the introduction of things like factory tours that draw consumer trust & build lasting relationships with other B2B brands.

Trends toward improving consumer health & wellness, increased sales of sporting goods & athletic equipment, a pandemic that resulted in more people spending time outside than ever before, and increases in per capita disposable income have all resulted in significant increases in revenue for the athletic & sporting goods manufacturing industry. Savvy manufacturing brands in the athletic & sporting goods industry are going to actively engage their b2b audiences with video content that will provide a cost-effective solution to in-person demonstrations, marketing & promotions.

Beverly Boy Productions works with many businesses that manufacture sporting goods, athletic wear, and similar products for sale across the country and around the world. We can help you establish a strong digital marketing strategy that includes the use of various styles & types of video content to demonstrate the services you provide, build b2b awareness of your manufacturing solutions, and boost the number of contracted client deals that you generate online with other brands.

Promotional Videos for the Athletic & Sporting Goods Manufacturing Industry

Promotional Video Production for the Athletic & Sporting Goods Manufacturing Industry are important to improving bottom of funnel conversions that are integral to driving revenue for your manufacturing plant or operation. These videos are absolutely vital to your business as recent studies have proven that engineers are spending more time watching videos for work than ever before. In fact, 96% of engineers consume video for work, and over half are watching more than one hour of video per week specifically for work. These are the people your manufacturing business should be in direct communication with in order to generate contracts that are going to fulfill your manufacturing business needs & increase your bottom line.

Marketing Videos for the Athletic & Sporting Goods Manufacturing Industry

Marketing videos are vital to the success of any business in 2022 and beyond, but there’s more to great marketing than factory tours & funny dances. Great marketing videos for businesses in the athletic & sporting goods manufacturing industry are those that grab the b2b audiences’ attention (possibly through a factory tour or funny dance) and go on to deliver explanations of key operations, how machines work, benefits they provide, and services they fulfill. In other words, what can your manufacturing business or factory do for your target customer?

Marketing Video Production for the Athletic & Sporting Goods Manufacturing Industry is essential because:

• 71% of marketers say video outperforms all other marketing media.
• 64% of consumers admit video has been a key influence in their purchase decision.
• Over half of all b2b decision-makers are using YouTube to research beforehand.
• 80% of marketers say video has directly increased their sales.

The statistics surrounding the value of video marketing for manufacturing businesses and in the b2b industry are endless, but they all seem to have one thing in common – they’re all positive benefits associated with video marketing success and value that is attributed to the brand.

 Training Videos for the Athletic & Sporting Goods Manufacturing Industry

Training a large team across a variety of manufacturing processes and equipment needs through a factory can be quite the challenge, and unfortunately the employee turnover rate in these types of positions tends to be quite low with means training is an ongoing process that seemingly doesn’t ever end! Training videos can help you mitigate many of the struggles that are faced with new employee onboarding, as well as with the training of existing employees and staff as you make moves horizontally across your factory to fill other positions or roles as necessary.

Training Video Production for the Athletic & Sporting Goods Manufacturing Industry can:

• Reduce the total amount of training time that is required for each new employee or each time an employee changes roles.
• Improve the training outcome for employees as they are moved around the factory or as they come onboard to perform various roles.
• Increase knowledge retention among employees without increasing the total time required to train.
• Reduce training costs while providing an always available, easy to monitor and flexible training program your employees will appreciate.

Use training videos to review production processes, identify opportunities for improvement within your factory, or to enhance employee safety, skills, and compliance. The more you incorporate video-based training into your onboarding routines, the more you’re going to realize that video saves you time & money!

Interview Videos for the Athletic & Sporting Goods Manufacturing Industry

As you seek to increase your competitive edge, a huge factor in whether or not you equally increase your sales & the relationships you build with other b2b brands is going to be largely based on authority, credibility & most importantly, trust. The more your audience trusts you, the more likely they’ll be to commit to using your manufacturing services to help them fulfill their product production & distribution logistics that are essential to growing their own brands.

Interview videos, especially those that share the insight behind your manufacturing business & the expertise that is part of your brand, are essential to building credibility, authority, and trust. Interview videos allow you to tailor the delivery of your expertise & experience to the target audience to build community trust in your business and generate stronger relationships or connections across your brand.

Ask Team Beverly Boy about each of the expert services in Video Production for the Athletic & Sporting Goods Manufacturing Industry that we’ve gone over here today. We can’t wait to help you achieve your digital marketing & advertising goals with your brand!