Video Production for Ski & Snowboard Resorts

Ski & snowboard resorts may have struggled a bit when travel rates were considerably hindered during COVID-19, but a new-found excitement in travel and a trend toward spending more time outdoors has certainly given rise to the potential turnaround for these businesses. Winter tourism rates will have higher than normal demand in the coming years as foreign & domestic travel restrictions have been lifted and per capita disposable income is seemingly rising which makes the idea of a ski or snowboarding vacation more feasible for many would-be travelers thus increasing the hype of this $4 billion dollar market. Video Production for Ski & Snowboard Resorts will further boost revenues by increasing consumer awareness of activities and events encouraging travel and frequent visits from audiences far and wide.

Beverly Boy Productions provides many different types of expert video production services for the ski & snowboard resort industry including promotional video creation, expert interview filming, video marketing & the production of video-based training programs that can save your resort time & money.

Promotional Videos for Ski & Snowboard Resorts

Promoting the activities, amenities, features, and events that are taking place at your ski or snowboard resort will help you to build up an audience of viewers that are engaged & interested in what you have to share resulting in increased lead generation & revenue from resort bookings and sales. Promotional Video Production for Ski & Snowboard Resorts focuses on promoting the services, features, or key events of your resort so that you can create audience hype that is going to convert into bookings, visits, sales or some other style of conversion that is important to generating revenue & ROI for your business.  In fact, 87% of marketers that use video report a positive ROI for their brands.

Marketing Videos for Ski & Snowboard Resorts

While promotional Video Production for Ski & Snowboard Resorts typically includes a very specific call to action that calls on the viewer to take a specific action such as visiting the resort, booking a weekend stay, or sharing their travel itinerary with friends and family members, marketing videos are more flexible and can be produced for a variety of purposes including to increase awareness, build consumer trust & confidence, boost engagement, generate leads & sales, or for entirely different purposes.

Marketing Video Production for Ski & Snowboard Resorts may focus on informing the audience of upcoming weekend events or what it’s like to ski at a particular resort, or they could create a unique emotional connection between the target audience and the resort that will boost viewer engagement & increase bookings, they could also be used to educate audiences about travel, visiting the resort, or engaging in winter snow activities. In other words, marketing videos are incredibly flexible and may perform a wide array of functions for the business from generating awareness to generating sales and everything in between.

This is why marketing videos are so incredibly valuable. In fact, marketing videos can:

• Increase social media shares by 1200% or more.
• Increase organic reach.
• Increase organic traffic by 157% or more.
• Increase lead generation by 66% or more.
• Increase audience trust & commitment.
• Increase revenue up to 49% faster per year than non-video.
• Increase leads, sales & conversions on landing pages, corporate websites, email campaigns & more.

Whether you’re educating your target audience with a first timer’s guide to snow sports, you’re showing off what a day at the ski & snowboarding resort is like, or you’re updating customers on climate conditions & what it’s like to engage in activities outside the resort, video marketing is key! Just like there’s an app for just about everything, there’s a way to integrate video into just about every stage of your marketing funnel and it’s going to help you out tremendously along the way!

Training Videos for Ski & Snowboard Resorts

The hospitality industry is known for having a high turnover rate near 131%, therefore, as a ski & snowboard resort, you’re going to spend a lot of time training new employees, it’s inevitable.  Since you can’t “not” train your help, and you can’t help the fact that employee turnover is general high in this particular industry, it’s important to look at the things you can control – like training.

Training Video Production for Ski & Snowboard Resorts can have many key benefits for your business including saving you time & money with each new employee you hire & train. Not only will video improve your training outcomes, it’s also going to boost employee confidence in their ability to perform within their roles & reduce turnover. Training videos are an important aspect of providing quality training to your team that can have far-reaching benefits for your business.

Interview Videos for Ski & Snowboard Resorts

As a ski & snowboard resort owner, you need your audience to trust in you & your business to provide a safe, fun, and engaging vacation spot that they can visit with their friends and family. Expert interview Video Production for Ski & Snowboard Resorts will help you to achieve this goal by providing an opportunity for you to share key details about your resort, your safety plan, activities, and the experience & expertise behind those committed to your resort operations which will ultimately put the minds of your target audience at ease.

Ask Team Beverly Boy about the many different ways that you can use video to your advantage in growing your resort & taking your marketing & advertising to the next level. We’ll help you integrate a variety of video products into your campaigns to boost revenue, increase leads, and fill your resort with happy vacationers. It’s all part of our Video Production for Ski & Snowboard Resorts that is targeted at growing your business & helping you achieve your goals.