Video Production for Professional Organizations

Professional organizations are part of a growing industry trend that includes research and support for businesses and brands that are looking to achieve a variety of goals including statistical research, sponsoring of quality & certification standards, membership accreditation, testing & training or various other contributions to business development. You might have noticed many professional organizations are niche specific and publish materials for members-only or for specific groups. This is a $28 billion dollar industry that includes nearly 13K organizations. Video production for professional organizations encompasses a wide range of video creation techniques that are aimed at drawing consumer interest, engaging a target audience, and generating membership leads.

Video is an essential element to generating increased membership leads, increasing community awareness & interest in your professional organization, and generating significant ROI for your business that reflects down across your brand. Consumers spend upwards of 100 minutes each day engaging in video content online, so it’s only natural for your professional organization members to expect video to be a part of their engagement & interaction within your brand.

Beverly Boy Productions offers many different types of video content services for professional organizations that are looking to generate more leads, increase their membership growth, drive revenue or boost their ROI. We also provide professional training video production that can help you internally grow your professional organization to new heights.

Promotional Videos for Professional Organizations

Promotional videos are common across professional organizations particularly when it comes to increasing leads, boosting profit margins or otherwise drawing in community interest to increase memberships & dues. Promotional video content generally gets displayed across third-party websites, on television, or on social media platforms where video has the capacity to increase professional organization reach by 1200% or more. 

Professional organizations are often charged with promoting the interests of their members or of a niche-specific professional such as doctors, psychiatrists, business owners, small businesses, political professionals or various other markets. Promotional video production for professional organizations, therefore, is often focused on promoting the member interests and specific details surrounding the professionalism and experiences of the member organization.

Marketing Videos for Professional Organizations

Professional associations that provide membership or accreditation services should be actively engaging in video marketing and advertising efforts for a variety of reasons. Not only do businesses and organizations that create more than 51 total videos each year see growth of 46% over those that do not, but the mere addition of targeted video marketing for these businesses has the potential to drive up to 49% faster annual revenue growth than non-video media marketing efforts.

Statistically, one-third of the internet is video related, and video marketers get 66% more qualified leads annually than those that do not utilize video content. Figures like these, and many others, prove the value of video marketing for professional organizations across social media, corporate websites, membership platforms, and anywhere the target audience is likely to spend their time online.

Training Videos for Professional Organizations

Whether it’s training internally among your team, or providing video training that can assist your members in achieving their goals, training videos are an essential element to learning & achieving corporate goals. In fact, 59% of learning and development professionals say that the use of video to upskill or reskill members of their team is essential. Most choose to utilize training videos in their onboarding sessions as well as to build leadership management across the team.

There are many different ways that you can utilize training videos across your professional organization. Consider including video based training as part of your new member onboarding, internally as part of your team training, or to help existing organization members navigate the processes and procedures that are essential to achieving their own unique goals within your niche.

Interview Videos for Professional Organizations

As a professional organization, increasing your engagement is an essential part of growth & development, but this requires trust from your target audience. Expert interview video production for professional organizations can help you to achieve the growth & membership commitment that you’re striving for. Not only do interviews increase member engagement, they boost community trust & commitment to your organization drawing in new interest & generating hype among your target audience as a whole.

Team Beverly Boy will help you create expert interview videos that showcase the professional value of your organization and prove the expertise behind your leaders or key members of your business. This is important to not only building a strong and reputable reputation online, but to creating the associations within your audience to key resources or industry specific targets within your niches.

Ask us about the many different forms of expert video production for professional organizations that we can offer to help you increase targeted leads for your organization, build your membership numbers, and generate significantly increased ROI for your brand.