Video Production for Makeup Artists
As a makeup artist, much of your responsibility is around the specialized application of makeup for clients to attend major events, holiday parties, or for various other occasions such as weddings or in preparation for time on a film set. Across the U.S. the makeup artists industry is estimated to employ 670K artists and seems to be growing at a rate of about 13%. The expectation is for makeup artists to achieve a total market value of $805 billion dollars by 2023, many of which will utilize video as a primary means of their advertising & promotions. Video Production for Makeup Artists is centered around creating a sense of visual attraction to prospective clients in order to engage their interest and generate leads, sales, and revenue.
Beverly Boy Productions offers many styles & types of expert video production to assist makeup artists with achieving their revenue & profit goals. Whether you’re interested in educating your target audience on different methods & techniques utilized by you and your team on set or in other scenarios, or you’re more focused on the generation of client-producing leads that will contribute to your revenue goals, we can help.
Promotional Videos for Makeup Artists
Promotional Video Production for Makeup Artists includes tactics to encourage audience commitment or conversion through the incorporation of call-to-action (CTA) points within the video. While many promotional videos might look like promoted content, and rightfully so, some promotional videos for makeup artists are a lot less “promotional” in appearance. Instead, many promo videos will appear more like an engaging message, or like an educational message, but they’ll include a CTA at the end to encourage viewers to perform a particular behavior.
Engaging promotional videos can be used on a makeup artists’ website or on landing pages to generate up to 80% higher overall conversions than pages that do not include video. They can also be incorporated into social media for a boost in audience reach and engagement. These videos can be a powerful method of boosting your revenue and increasing conversions such as calls, appointment leads, or bookings that are essential to your business.
Marketing Videos for Makeup Artists
Marketing Video Production for Makeup Artists is an essential aspect of building a community following online and increasing your reach, revenue, and sales. Expert marketing videos are a lot like promos but they extend beyond the conversion-oriented promo video to include:
- Demo videos that represent how to utilize products that you sell.
- Branded videos that present your makeup artistry business in a unique way that will engage your audience.
- Event videos that draw audience interest in upcoming sales events or similar opportunities.
- Explainer videos that deliver targeted messaging about the use of products or that explain different services.
- Animated videos that showcase complex or hard to visualize topics with easy to follow animations.
In addition to the above marketing videos, makeup artists can also benefit from the creation of educational videos that showcase how to achieve various makeup looks or how to utilize products that are trending in the industry.
Training Videos for Makeup Artists
Training videos are a huge opportunity for makeup artists to engage their target market and increase client leads. Not only will video increase targeted leads by up to 66% annually, the use of training videos for your business will help you to create a personalized approach to messaging that your audience will immediately feel connected to.
Consider providing training on the use of products or on how to achieve individual makeup looks. There are endless opportunities for you to put expert training videos to work for you as a makeup artist so that you can grow your business and achieve your goals.
Interview Videos for Makeup Artists
Expert interview videos represent a unique opportunity for you as a makeup artist. They can be used to build credibility and trust among your target audience, and they’re great for boosting traffic to your website or sales page. Interviews don’t always have to include you, the artist. In fact, you might consider interview videos that share the niche-specific insights and details of others in the industry to further engage your target market and boost the level of authority that you can build for your business.
Interview Video Production for Makeup Artists will generally involve a one-to-one question/answer session in which you or your interviewee engage in a series of questions that are answered in detail. While the interview could include face-to-face style footage showcasing you or your interviewee answering the questions that are asked by the interviewer, many interview videos for makeup artists also include visual guidance to support the subject or topic of each interview question. Ask Team Beverly Boy about interviews, and the other forms of video content, that can be used to grow clientele and increase revenue for your makeup artist business