Video Production for Hotels & Motels in Chicago

The hotels & motels industry, like most of the hospitality industry, is well known for its unpredictability both annually and seasonally.  Smart hotel brands are engrossed in offering various forms of amenities as well as accommodations in order to maximize revenue gains, despite the unreliability of the market. Being an industry worth more than $133 billion dollars and employing over 1.3 million people, the majority of hotels and motels have already embraced the use of professional video marketing to promote their services & accommodations. Video Production for Hotels & Motels in Chicago is a great opportunity for the growth of these brands, both online and offline. Video production in hotels and motels provide valuable training programs that are safer and more effective.

In the year 2017, it was estimated that video would occupy about 74% of total internet traffic, that figure continues to grow surpassing 82% recently. Internet users watch billions of videos every day, with the average consumer watching about 100 minutes of videos online on a daily basis. Due to the rapid increase of popularity gained by social media, market giants like YouTube are more popular than ever because of how people engage with videos on the platform. The use of professional video marketing by hotels and motels should be embraced and utilized in order to promote their brands.

At Beverly Boy Productions, we produce videos for travel and hospitality industry brands, as well as those in the hotels & motels industry. Our outstanding skills in video production for the hotels & motels industry includes creation of promotional videos that are suitable for use on social media platforms such as Facebook, TikTok, & Instagram. We also deal with the production of marketing media, training videos, and customer testimonials and expert reviews that are ideal for obtaining brand specific growth.

Promotional Videos for the Hotels & Motels 

Video Production for Hotels & Motels in Chicago can help you emit a rich story about your brand to the audience, creating an increase in guest interest. Short promotional videos can be used for quite a number of purposes including everything from increasing audience awareness, driving consumer trust and boosting conversions. The typical promo video is between 30 and 60-seconds long, but considering the distribution plan, some promotional videos for hotels & motels run a bit longer.

The idea behind promotional video production for the hotels & motels is to:

   •Create videos that will build brand awareness.

   •Create video content that increases audience trust.

   •Create videos your audience will remember.

   •Create videos that influence outside partnerships or engagement.

   •Create videos that will nurture existing client relationships.

All of these goals, and many more can be achieved with promotional videos for your hotel or motel.

Marketing Videos for the Hotels & Motels 

The production of professional marketing videos for hotels or motels can have a notable impact on audience engagement, brand trust, and guest interactions. In fact, marketing videos play an important role for many hotels & motels increasing visibility as well as increasing bookings during high season times and during low season times. 

Marketing videos can have the following benefits for the hotels & motels industry:

   •Increased visibility on social media.

   •Stronger audience exposure.

   •Greater audience engagement and interactions.

   •Improved understanding of products, services, and accommodations.

   •Significant exposure online and advanced rankings in the SERPs.

   •Increased audience trust.

   •Higher conversions and sales.

Marketing Video Production for Hotels & Motels in Chicago highlight their unique features which aids capturing the interest of your target audience and educating prospects and current guests on additional offerings and amenities such as: activities that take place in the surrounding area, on-site activities, meals, and other important events that are key to wooing more clients into your hotel or resort. This kind of information also maintains the satisfaction of present clients during their stay.              

Marketing video production for hotels and motels is one of the most promising ways to win the interest and trust of consumers that may be searching for a good hotel or motel to stay at. Consumers are looking to have a good time without having to worry about bad customer service or experiences, especially when they are using their hard-earned money. Marketing videos of your hospitality establishment would be the best tools to use if you want to showcase the positive features of your hospitality brand and establishment. Invest in high quality videos to show all the great amenities and activities and even events that may be occurring during the hotel guests stay.

Good marketing video production for hotels and motels paired with good customer service and a splendid stay will result in positive word of mouth marketing from your guests. This can also drive up your conversions and increase your revenue. To achieve this type of video content, you need to collaborate with a professional video production company with experience in the marketing industry and can offer you tips and insight on how to market your hospitality business. 

Training Videos for the Hotels & Motels 

Training videos for the hotel industry are there to improve how you equip your staff with the right skills and expertise. Not only do training videos lower the cost of training for hospitality brands, they also provide an immersive learning experience which makes learning concepts even faster. Employees love training videos for their flexibility, ease of accessibility, and because they’re interactive and fun to watch. Training videos for the hotels and motels industry are also a great way to discuss all topics including handling disruptive situations in real time to avoid affecting the experience of other guests. 

Training video production for hotels & motels is going to improve employee engagement in your training program, create better educational outcomes, and provide an “always-on” training experience that can be explored by employees when needed. This type of video content can also help prospective hospitality workers learn all the types of possible jobs and roles that are on the market.

Here are some of those roles:

   •Concierge (Host/ Front Desk/ Guest Relations/ and Reservations Agent)

   •Event Planner (Wedding Coordinator/ Meeting Planner/ Convention Planner)

   •Executive Chef (Catering Manager/ Food and Beverage Manager/ Restaurant Manager)

If prospective hospitality employees are more interested in the works of the actual hotels and motels these positions would also greatly benefit from training videos for hotels and motels:

   •Hotel General Manager (Back Office Assistant/ Director of Hotel Sales/ Shift Manager)

   •Housekeeper (Director of Housekeeping/ Director of Maintenance/ Executive Housekeeper)

   •Porter (Bell Attendant/ Parking Lot Attendant/ Bellhop and Bellman)

Training videos in the hospitality industry are also a great way to train the prospective hospitality workers when it comes to working in restaurants, bars, casinos, and other food establishments as well, those positions are:

   •Banquet Server

   •Barista

   •Bartenders

   •Cafe Manager

   •Food Runner/ Server

   •Head Waiter

   •Host/ Hostess

Interview Videos for the Hotels & Motels

Interview videos for hotels & motels include both customer interviews and expert interviews. If you plan to produce both types of videos, you will have a strong foundation on building consumer trust in your brand. With expert interviews, you can position your experts to be seen in action, and this will effectively entice new customers to your facility, as you build credibility and authority in the industry. Customer interviews take that trust a step further by attracting guests and driving conversions. It’s all part of the power of professional Video Production for Hotels & Motels in Chicago. 

Interview videos for hotels and motels provide a better way for viewers to have an insight into the personality of hospitality workers. Interview videos done by professionals are planned in such a way that interviewees take time to think about the questions in order to give the best possible answer. This is not the same as interviews where interviewees may be nervous as they provide answers to questions right on the spot. A professional interview is also a way to mitigate any possible exposure to anything given the environment we live in today. One of the best qualities about interview videos is that future hospitality workers will see your hospitality establishment using the best tools to market itself.

If you are a smart hotel brand looking for the best team to handle your video production for hotels and motels, contact Beverly Boy Productions and work with professionals.