Video Production for Gift Shops & Card Stores

Increasing vulnerability to external competitors online has caused many gift shops & card stores to struggle to make sales & drive revenue growth over the past several years and is likely to continue to create challenges for store owners that do not adopt into the new technology principals that excite millennial shoppers.  However, that’s not to say that there isn’t hope for gift shops & card stores! Expert Video Production for Gift Shops & Card Stores combined with other digital initiatives such as introducing ecommerce extensions to their brick & mortar experiences can help savvy shop owners rise above the competition to take control of their revenue & sales.

Unfortunately, many of the constraints that are creating challenges for gift shop owners in regards to growth are specific to the business model itself which means topline changes are essential in order to redefine demand and assume growth of these businesses & brands. Consumers are largely interested in convenience, and having to go to a separate store for a gift or gift related supplies, isn’t convenient when that same consumer could just as easily go to a retail style department store that offers the same products as well as many others in one location.

Gift shops & card stores that choose to diversify their offering, as well as to incorporate ecommerce sales into their existing operations to make convenience shopping more attainable for the average consumer are likely to experience more growth than the estimated 56K stores that avoid this opportunity. Beverly Boy Productions works with gift shops & card stores across the country to create engaging video content that will draw in consumer interest, boost community awareness of gift products & gift store locations, and help to fuel revenue growth for these businesses & brands.

Promotional Videos for Gift Shops & Card Stores

Promotional Video Production for Gift Shops & Card Stores is prominent particularly during seasonal months or times where upcoming holidays are near. For instance, you’re likely to see more promotional videos coming out around October, November & December when Americans navigate Thanksgiving, Christmas & New Years. However, promotions are not always seasonal or holiday related.

Short, engaging promotional videos for gift shops can introduce new products, upcoming events, seasonal holidays, festivities, or a variety of other topics that are important to prospects and could potentially fuel sales. It’s important to note that while most promotional videos are about sales or conversions, they do more than just push the sale on the target audience. They should build audience excitement, creating a commitment that entices the viewer to take some sort of desired action. This could be a sale, but it may also be something entirely different like sharing gifts with others, telling friends & family about a store, or taking interest in a new product or service feature.

Marketing Videos for Gift Shops & Card Stores

Capturing audience attention and creating connections that result in consumers visiting or purchasing from a gift shop or card store can be achieved through a variety of marketing techniques, but in today’s busy world where consumers spend more than 100 minutes engaging in video each day, marketing Video Production for Gift Shops & Card Stores is essential. Marketing videos captivate audiences, engage viewers, and create corporate connections between would be shoppers and gift shop owners that can lead to increased sales, profits & ROI.

Marketing videos are not always promotional in nature. Maybe you’ve seen ‘unboxing videos’ before? As simple as these videos, which merely show a child or adult opening a box that includes a product or set of products from a store or distributed, can be, they are incredibly impactful. This is one of many ways that marketing videos create audience interest, boost hype, and promote the products that you offer for sale inside your shop.

Marketing videos can also:

• Increase organic rankings to your gift store website by 157% or more.
• Grow revenue up to 49% faster than non-video content.
• Engage consumers during important events or holidays that are essential to revenue growth & sales.
• Increase landing page reach and social media shares by up to 1200% or more.

Consider the use of marketing videos at each major stage of the purchase cycle or sales funnel from early awareness generation to post-purchase testimonial sharing.

Training Videos for Gift Shops & Card Stores

Retail stores, including smaller retail organizations such as gift shops & card stores, can benefit greatly from the use of video based training programs that save money & resources while equally improving training outcomes. Whether you operate a small gift shop that is a single organization in your hometown, or you own a franchise of shops that include several locations across the state, training videos can improve employee knowledge of the position that you hire them for & they make training more consistent, too.

Consider these additional benefits of training Video Production for Gift Shops & Card Stores:

• Increased flexibility for newly hired or existing employees to train on their own time & at their own pace.
• Improved path-based learning initiatives that allow employees to train in a scenarios or path-based style that shows them the results of their decision making first hand.
• Reduced training time for employees and for your existing staff. New employees can train without any interruptions to your organization.

Many organizations are already utilizing video training to their advantage for these, and various other, reasons.

Interview Videos for Gift Shops & Card Stores

Building community engagement for your gift shop & card store location is important to generating repeat sales revenue from customers as well as to bringing in new customers or clientele.

Expert interview Video Production for Gift Shops & Card Stores can help you to achieve these goals by proving your experience in the industry, showcasing your expertise, and sharing the important details of your store that make it a credible and authoritative source for all things gifts and party related. Ask Team Beverly Boy about using interview videos to build audience trust in your gift shop and how you can use video content to grow interest in your brand.