Video Production for Driving Schools

Driving up demand generation and the number of leads that a driving school can generate within their business is quickly achieved with video. As competition for the driving school industry grows and a turn toward more specialized classes beyond just the standard schools for new teen or adult drivers is adopted, revenue for driving schools is expected to grow at a rate of about a half a percent reaching $1.1 billion per year in 2022. Video Production for Driving Schools is quite focused on lead generation through the promotion of driver education and specialized driving lessons such as for occupational driving or to drive motorcycles or large trucks.

The total number of approved driving instructors appears to be declining across the country resulting in a significant uptick in demand for driving lessons of varied sorts. Driving schools that choose to execute an effective video marketing strategy to reach a wide customer audience online can achieve significantly higher lead generation and revenue than those who opt for less technology-focused advertising such as print ads or similar formats.

Beverly Boy Productions works closely with experts that own and operate driving schools across the U.S. to provide promotional video products, expert video marketing services, and video-based training programs that are essential to developing audience interest, expanding driving school reach, and generating increased leads and revenue for each driving school brand.

Promotional Videos for Driving Schools

Promotional Video Production for Driving Schools includes a unique focus on helping schools to expand their digital reach across social media platforms such as Facebook & Instagram as well as through their own corporate website & landing pages. Short, engaging promotional videos have the capacity to boost reach on social media up to 1200% while increasing the trust prospective clients have in the brand by showcasing their expertise & experience online.

Promoting your driving school on social media platforms like Facebook which has over 2.9B monthly active users (MAUs) or Instagram which has over 1.44B MAUs and TikTok which has 1B MAUs will provide incredible reach for your school. Since video is the number one format of media chosen across social media, your decision to promote your driving school in this manner can have incredibly positive outcomes for your business in the form of increased lead generation, boosted audience interest, and a generally higher overall consumer hype for your brand.

Marketing Videos for Driving Schools

Taking steps to think about how you engage your target audience is key to any marketing campaign, and for driving schools, especially those where the target market is teens that are learning to drive, the steps you take to introduce marketing videos into your campaigns can have a long-lasting impression on your brand. Not only is TikTok one of the leading social media platforms for teens, 67% say they’ve used the platform and 16% state that they use it constantly, other social media platforms that primarily deliver video content are following quickly behind – why? Teens are all about video these days.

Driving schools that utilize video to grow their campaigns can achieve:

• Higher overall teen reach.
• Increased conversions and sales.
• Up to 66% higher qualified leads.
• Increase reach.
• Higher engagement & interest.

Marketing Video Production for Driving Schools isn’t just for the schools that are promoting to teens. Schools that promote their driving education products to adults can also achieve great success by incorporating video into their media marketing campaigns.

Training Videos for Driving Schools

Driver training is an essential part of your driver’s education course, but not all of the training that takes place occurs behind the wheel. Much of the training that you’ll provide is in the form of helping the student to understand things like road signs, road safety, and the individual rules of operating a motor vehicle independently or with others in the car.

This type of training is delivered over and over again which means finding a way to streamline the delivery of training details to your students could save your driving school substantial time & money. Expert training video production or driving schools allows you to deliver key concepts to your students in a consistent, easy to access, and engaging manner that will actually help your students to retain more of what they learn. In fact, students retain about 95% of what they learn in a training video compared to less than 10% of a written message or course. Consider this, and various other key benefits that are integral to your decision to utilize video based training in your driving school for students of all ages!

Interview Videos for Driving Schools

As a driving school owner, you’ve got to build community interest & trust in your school. Working closely with actual schools so that they’ll encourage parents & students to participate in your driver’s education classes, or working with other members of the community to help promote your driver’s education is essential to building an audience of trusting prospects that could potentially benefit from the services & educational offerings of your school.

Expert interview Video Production for Driving Schools is an essential aspect of growing audience trust in you and the educators that provide driver’s education & training at your school. Consider sharing experience details, key insights into your education & expertise, or niche-specific background information with your target audience in order to boost trust and increase consumer confidence in your ability to provide exceptional driver training and education through your school. Ask Team Beverly Boy about this and other forms of video that your driving school may benefit from in growing audience interest & increasing lead generating or sales that are pivot