Tips on Outsourcing to Create a Product Video Review
The product video represents a key focal point for brands that want to sell their products or services online. Product video reviews have been shown to increase brand conversions by as much as 80% while also leading to greater trust and stronger demand among the audience. If you’re thinking about outsourcing to create a product video review, even if you’re not great at producing video content, you can still succeed with reaching customers and selling products online.
The best product video reviews deliver informative, attention grabbing pitches that attract the audience while encouraging them to convert into paying customers. But producing great product review videos require more than just some basic point and shoot images. In today’s highly competitive environment, with more than 82% of all internet traffic accounting for video content, brands have to go the extra mile when producing product review videos.
Outsourcing to create a product video review is key. Not only does outsourcing provide you with the professional expertise and experience that it takes to produce product review videos that your audience will connect with and love, but by outsourcing you can also achieve higher, more efficient output of your product review videos without impeding time within your own team.
Consider these helpful tips on outsourcing to create a product video review that will help you grow your audience and your brand.
Tip 1: Decide Whether to Outsource Some or All of the Production Process
The first step to outsourcing to create a product video review is to decide whether you’re going to outsource some, or all, of your video production process? Many brands find that they are capable of certain parts of the production process. For instance, they might be able to film the footage, or write a script and shooting schedule but they don’t have the time or patience for editing. Likewise, some business owners have spent enough time editing videos for past projects that they feel comfortable taking on this task if they have decent footage to work.
Before you outsource, think about whether you will handle any of the process in-house. If you decide to keep any of the video production in-house, make sure that you’re prepared for the costs associated with equipment, hardware, or software needs. This can add up fast and, if you’re only going to make 1 video, it might make more sense to outsource rather than to spend so much on the equipment.
Tip #2: Communicate Your Project Requirements Clearly
One of the most important considerations when outsourcing any video project it to be sure that you’re communicating your project requirements clearly. You don’t want anything to be lost in the communication shuffle. Typically, if you outsource your product video to a full-service production company like Team Beverly Boy, you’ll have a full creative brief that they ask you to fill out which provides them with key details regarding the project, goals, audience, style, and branding information.
You should have all of these details sort of in mind before outsourcing. Because miscommunication can create a variety of problems over the lifetime of the project, you’ll want to make sure that you communicate your needs in writing and that you have a working contract between your brand and the production company that you work with on your video project. This way, there’s less chance for any miscommunication errors to arise.
Tip #3: Provide Examples & Clear Feedback
If you’re outsourcing to create a product video review, you want to make sure that your product is represented under your brand guidelines and that the video speaks to your audience, but you also need to be sure that you’ve taken the steps be very clear with any examples you provide to your freelancer or production team. Providing clear examples of work that you find ideal or of previous projects that you are satisfied with will help your production company to better understand your requirements and goals from a visual perspective.
Additionally, it’s important to provide clear, consistent, and timely feedback. As you work through your project, make sure that you take up any opportunities to provide feedback and you’re very clear with your criticisms. You don’t want to miss an opportunity to deliver constructive criticism that could lead to a better outcome of your project.
Tip #4: Set Realistic Goals & Deadlines
Outsourcing to create a product video review will certainly come with a number of intended goals and deadlines that must be met in order to achieve those goals. You need to be clear with setting the goals, communicating them to your production company, and working together to set deadlines that are realistic for your project needs as well as for their team.
Having deadlines in place will help you to avoid stress, too. You won’t have to wonder when to expect to hear from your production crew, you’ll know when and what to expect and you’ll be able to inspect the outcomes in a timely manner. If deadlines are missed, you can immediately begin taking steps to rectify the situation so that the project doesn’t fall behind schedule.
As you can see, outsourcing to create a product video review is a process that is most efficiently and effectively fueled by solid communication. If you maintain strong communication with your production crew, you will most certainly find the process to be both rewarding and successful for your brand!