Video Production for Optometrists

Rising population, increases in access to healthcare through various government backed health insurance programs, and an aging population of baby boomers has given rise to significant growth in the optometry industry. Optometrists make much of their revenue off annual vision exams, the sale of corrective eyewear, and vision correction products and procedures, all of which tend to be important to consumers regardless of how the economy is doing. A $20 billion dollar industry, optometrists experience an array of business from patients young and old, and are expected to continue to experience revenue growth. Video Production for Optometrists includes the creation of marketing & promotional videos, video training programs, and expert interview videos that showcase the experience of an optometrist to build up audience trust in his or her services.

Beverly Boy Productions works closely with healthcare providers in a variety of specialties and services including the optometry industry to ensure access to expert video production services that meet an array of needs in the industry. Our services are available to the more than 36K businesses that provide optometry and eye care services throughout the United States and are essential to growing audience trust, increasing revenue through marketing & advertising efforts, and building up clientele for the practice.

Promotional Videos for Optometrists

Promotional Video Production for Optometrists can center around a variety of potential tasks and will help you to achieve your marketing goals. Consider producing promotional videos that show your services and promote your skills, increase consumer awareness around new eyewear or eye care products that you offer for sale, or to increase the number of annual eye exam visits that you book for your practice.

There’s a promo video for virtually any event, sale, product promotion or service promo that you can think of for your optometry practice and it’s going to help you achieve your advertising goals. In fact, promotional Video Production for Optometrists can result in up to 80% higher landing page conversions and 66% more qualified leads for your practice each year – so why not get started right away?

Marketing Videos for Optometrists

Before video marketing, optometrists would largely promote their services to other healthcare providers, primarily through personal care or private practice providers. Today, video marketing makes reaching a huge audience of prospective eye care patients easier than ever, but that doesn’t mean there won’t be a ton of competition to face online! In fact, if you’re not already marketing your optometry practice online, you’re likely far behind your competition and you really need to get started right away!

Marketing video production for optometrists has many key benefits including:

• Improved search engine rankings.
• Increase organic traffic and longer viewer time spent on site.
• Improved interest among target prospects in your services.
• Strong conveyance of your messaging that consumers will recall & retain.
• Higher landing page conversions.
• Increased lead generation.

It doesn’t matter whether you’re trying to boost patient awareness of your services, or you’re trying to reach a new audience of prospective patients, or you’re trying to sell new eyewear that you offer inside your practice – video marketing can help you accomplish these and many other tasks on your to-do list.

Training Videos for Optometrists

If you’re struggling to train your newly hired team members, or you’re finding that training is taking up too much of your time & resources, training videos can help. Training Video Production for Optometrists can have many benefits including:

• Improved employee understanding of complex training topics.
• Increased employee engagement in training content.
• Stronger employee knowledge retention of key training content.
• Shorter training times & increased training outcomes.

With training videos, you’re going to train your optometry team more quickly, consistently, and effectively without increasing your training costs. In fact, because training videos can be used over-and-over again, you’re actually going to save a lot of money over time as you use your video training on repeat!

Interview Videos for Optometrists

Patient satisfaction is an important driving force behind lead generation and audience growth for optometrists, but how can you share the stories of your most satisfied customers with your would be customers? Interview videos!

Optometrists can stand to gain quite a bit through the production of expert interview videos that share their past customer experiences and those that hone in on their current team and the experience they have to offer.

Prospective patients will appreciate learning all about your team, your leaders, and your past customers through the video interviews that you produce which will:

• Build credibility among your audience.
• Increase audience confidence in your practice.
• Boost the number of leads you generate online.
• Improve audience trust in you and your team.

The more you can share insightful interviews and key details about your experience or expertise in optometry, the greater your audience reach & commitment is going to be. It’s all about building trust, which is a key concern when it comes to expert interview Video Production for Optometrists. Ask Team Beverly Boy how it’s done!