Video Production for Dry Cleaners

Dry cleaning is a necessary service for many in the professional world as well as for businesses such as hospitals, hotels, nonprofit organizations, restaurants, and various other commercial services. Dry cleaners offer specialty services that are aimed at helping to remove stains & clean clothing & garments that require special cleaning & maintenance or that otherwise require a particular type of washing. Many dry cleaners also provide alteration services or tailoring for things like suits, wedding dresses, and other clothing products. Video Production for Dry Cleaners in this $6 billion dollar industry can help not only to fuel audience interest & to pique their underlying desire to choose a particular dry cleaner over another, dry cleaners can also use video for training purposes, to promote trust, and to prove their expertise.

Unfortunately, work-from-home policies, a rise in the overall number of consumers that work remotely, and changes in how formal attire is made allowing some to be cleaned & pressed at home have negatively impacted dry cleaning businesses resulting in a total overall lower demand for dry cleaning services. As such, dry cleaners need to seek new ways that they can promote their services, improve demand, and generate leads & sales across their organization. Video can help!

Beverly Boy Productions offers many different types of video marketing & promotion products & services to assist dry cleaners in growing audience reach, increasing trust, and ultimately generating sales revenue that is essential to the growth of their brand.  

Promotional Videos for Dry Cleaners 

Promotional Video Production for Dry Cleaners is one of many ways that these businesses can turn to the use of digital video to grow audience interest, educate would-be customers, and draw both interest & engagement for the brand. In fact, promotional videos can be used across social media, websites & third party platforms, email & television to boost reach and generate leads that will ultimately contribute to sales.

Promotional video content can:

• Increase leads up to 66%.
• Increase organic traffic up to 157%.
• Boost email CTR up to 300%.

Think of these as a little “nudge” to your audience to take a particular action. For instance, a promo video might ask your audience to call your business and set an appointment or it might encourage the viewer to ask a question or to like a post on social media. There are many opportunities for promo videos to fuel conversions for your dry cleaning business or brand.

Marketing Videos for Dry Cleaners

Like promotional video marketing, Video Production for Dry Cleaners can perform many different actions. They might be used at the bottom of the funnel to fuel conversions, and when they are, you call them a promotional video. However, marketing videos can also be used at every other stage of the sales funnel including the top, middle and after a sale.

Marketing video production for dry cleaners can:

• Increase consumer confidence in your dry cleaning services.
• Boost audience growth. 
• Increase social media shares up to 1200%.
• Encourage audience interaction & trust.
• Generate leads, conversions, sales & revenue.

Not only are 87% of video marketers satisfied with the revenue they generate through their video marketing efforts, most are equally satisfied with the many other conversion & non-conversion oriented outcomes they can generate with marketing videos that reflect their dry cleaning brand.

Training Videos for Dry Cleaners

The nature of operating a dry cleaning business is largely hands-on, although machines can perform some of the work, the rest is up to the owner & his or her team. Training new team members can take up time & energy that you simply may not have to put into the process, but without staff assistance, you stand to fall behind with customer dry cleaning services and could have customers unhappy with your business all around. So what do you do?

Training Video Production for Dry Cleaners can solve many of your training challenges by providing new employees with immediate access to training. Employees can train on their own time in a path-based learning environment where they’re likely to retain 95% or more of the information that is taught.

Training videos will save you time, and money while providing your team with the essential knowledge & skills they need to actively engage with customers, perform day-to-day services & operations, and help you operate your business both efficiently & effectively. 

Interview Videos for Dry Cleaners

As you seek ways to outshine the competition and grow audience trust & interest in your dry cleaning services, one of the best opportunities you have to build trust is to share real-world stories & insights into your background, experience & expertise with your audience. Interview Video Production for Dry Cleaners can boost audience confidence while proving your credibility, too. Ask Team Beverly Boy about each of these professional video production services that we provide if you’re ready to grow your audience, increase your dry cleaning leads, and generate more consumer confidence & sales. We can’t wait to help you grow your dry cleaning brand!