How to Make an Effective Marketing Video to Increase Sales
It’s been proven time and again that video marketing is one of the best ways to increase sales and grow your brand, but learning how to make an effective marketing video that you can use to increase sales for your business presents some challenges. Naturally it takes professional film production skills in order to create an Effective Marketing Video, but it’s also important to consider things like optimal video length, video optimization, and where the video is distributed as each of these factors can further influence the number of sales that are generated from your video marketing efforts.
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We’ve put together some tips to help you learn how to make an Effective Marketing Video that will help you increase sales and conversions for your brand.
1. Consider Optimal Video Type for Conversions
If you want to create an Effective Marketing Video that will increase sales for your brand you’re going to need to carefully plan a video that specifically targets conversions. If you’re a software company or a SaaS company, this might mean producing a screen share video. If you’re an eCommerce company, you might produce a product video. Deciding on the type of video that’s most likely to increase sales for your business may look like choosing the conversion style videos we just mentioned, but it may also look like nurturing your sales funnel a bit which means you could also produce the following types of videos:
Awareness videos – things like educational videos, how-to style videos, and social media posts that boost awareness of your brand.
Consideration videos – things like explainer videos, product videos, and FAQ videos that help the audience understand your brand.
Decision videos – things like customer testimonial videos, corporate culture or brand story videos, and commercials that help the audience decide to purchase from you.
2. Determine Optimal Video Length for Engagement
You want your viewer to not only watch your video, but to engage and to convert. As you’re learning how to make an Effective Marketing Video, determining the optimal video length for engagement is key. Since viewer attention spans are short, this is most likely going to be between 1 and 2 minutes.
Keep in mind that the optimal length of your video could be impacted by where you plan to distribute your video, too. Check the social platforms that you intend to share on to determine appropriate video lengths.
3. Optimize to Maximize Reach & Views
The most effective marketing videos are those that reach the widest audiences. You can work closely with a production company, like Beverly Boy Productions, to create a professional marketing video that is going to represent your brand in the best way, but if you’re not optimizing the video once it’s produced you could be missing out on tons of views and ultimately sales.
Make sure that you are doing the following optimizations to your video:
Including keywords in your video title and in your description.
Using keyword tags.
Creating a visually engaging thumbnail image.
Just taking these steps will help you to increase the total number of views and potential reach that you can achieve with your video content which will help you to increase sales.
4. Optimize Videos for Mobile Viewers
The majority of consumers are going to watch your videos from a smartphone or mobile device, so it’s important that you learn how to make an Effective Marketing Video that is mobile optimized. This means, taking steps to ensure that your video is responsive to various screen sizes and that it can be easily enjoyed with the sound OFF.
Most viewers are not going to turn the sound on when watching your videos, so it’s important to include text overlays and graphics as well as captions that can help your audience enjoy the video with, or without, sound.
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5. Include a Call to Action
You want your audience to purchase your product or service after watching your video, so you should include a call to action in your video that alerts the audience to this. Just as any effective blog post would include a CTA that drives the audience’s intent, so too should your videos.
Ask yourself, what do you want your audience to do after they watch your video and be open with your encouragement within the context of the video. Ask your audience to take action, just don’t be overly salesy.
6. Hype Up Your Audience
To maximize the number of viewers to your video, one of the best things you can do as you learn how to make an Effective Marketing Video that’s going to increase sales is to hype up your audience. Build excitement around your video so that your audience feels the energy and they can’t wait to see what you’ve got under your sleeve.
Rather than just releasing a new marketing video, build up some excitement around the new video and create a sense of urgency among your audience so that they have piqued interest and look forward to the content you share.
Want more tips on some help learning how to make an Effective Marketing Video to increase your sales? Give Beverly Boy Productions a call!