Making a TV Commercial: Tips & Tricks

If you’ve never thought of making a TV commercial, tips and tricks may not even be something that you’re considering or thinking about. However, if television commercial creation and execution is something that is weighing on your mind, there’s an equally positive chance that you’re interested in all the tips and tricks you can find. In fact, making a TV commercial is fun and exciting, but it’s also something that requires expertise and planning.

We’ve put together some tips and tricks to help you be successful with your efforts.

Be Clear with Your Brand Representation

Have you already produced some advertising campaigns for your website, social media or print media? If so, that’s a great starting point for you to work with when making a TV commercial. Tips that we think are most important here include:

• Using verbal and visual cues that your audience already recognizes from your brand, such as a logo or slogan.
• Incorporating a product, service, or person that your customers already connect with your brand.
• Showcasing your branding upfront in the commercial so that there is an immediate connection or representation rather than waiting until the very end.

Work with a Professional to Produce a Storyline

Great TV commercial producers know the importance of a clearly-defined storyline. You’ve got just a few seconds to connect with your audience, deliver the story, and provide your call-to-action. You really can’t afford to waste any time. A professionally-written script will ensure a storyline that includes not only a beginning, middle and end but also an appropriate conflict and resolution. This may all sound easy to achieve, but think about the timing in which you have to achieve it–that part is NOT easy!

Simplicity is Important for Success

As you’re focused on making a TV commercial, tips and tricks will likely come from all angles. One thing that you must focus on is keeping it simple! Don’t overwhelm your audience, or yourself, in trying to incorporate everything you hear into your commercial. You’ve got less than a minute to approach your audience, deliver your message, and encourage them to take action. Nothing should take away from the effectiveness of your core message!

There’s Beauty in Simplicity

A simple storyline and visual connections that your audience can relate with will go much farther for you than something overly complex and difficult to achieve. In fact, a storyline or examples that are too far-fetched will almost certainly not connect with your audience–think about that Skittles commercial where the fruits are coming out of the adolescent teen’s face–it’s not only-far fetched, but also, who would want to eat candy that came from a pimple?

Don’t Overcomplicate Things!

Want more TV commercial tips and tricks? Give Beverly Boy Productions a call at 888-462-7808 today!