4 Virtual Event Promotion Videos to Create Before Your Event
The use of video to promote a virtual event is equally as powerful as video can be when promoting in-person events, possibly even better! With many events shifting from in-person to online, more promotion takes place with video than ever before. 95% of virtual events attest to video as an effective promotional tool. If you’re not promoting your virtual event with video, you’re missing the mark! Before your big event, check out these 4 virtual event promotion videos to create leading up to kickoff to engage your audience and build hype around your upcoming virtual event.
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1. Ticket Launch Video Promotions
If your virtual event will sell tickets and VIP experiences, you’ll want to be sure to create the ticket launch promotional video. The ticket launch virtual event promotion videos boost the audience’s desire to purchase a ticket to your event. This is where you will build up a sense of urgency and include footage of past performers at events or those of past events that your current event performers have participated in. Show prospects of what they stand to miss if they don’t purchase a ticket. Boost hype around the purchase and include a CTA to help encourage them to buy at the end.
2. Event Announcement Videos
Virtual event promotion videos should build hype around the event and help the prospective audience feel like they really need to be a part of the fun. Consider sharing event announcement videos for several weeks leading up to your virtual event. These videos can announce things in stages like top performers, the lineup of speakers, and vendors that are expected to come. Continue to gradually announce those that will make up the event via video. This way prospects will gain a greater understanding of who makes up the event as it nears closer.
3. Update Videos
As your event nears, consider the various updates that you can share with your audience to continue boosting up their hype and anticipation for the big event. Update videos represent another of the various virtual event promotion videos that you can use to continue to build awareness of your event while keeping prospective attendees in the loop. If you’ll post a video update that includes multiple updates, consider posting the most important and interesting to your audience at the beginning of the video.
4. Reminder Videos
Virtual event promotion videos that remind potential audience attendees of upcoming dates of importance or which remind of important deadlines or rules of the event are also helpful in boosting hype. Consider offering up answers to common questions via video — and sending those videos out periodically leading up to the event to keep the conversation engaged and continuously hyped for the virtual event.
Answer questions like:
● When does registration start?
● What’s the deadline to sign up?
● Where can VIP tickets be purchased?
● Where should audience members go to purchase event add-ons?
