Producing a Vendor Booth Pitch Video to Stand Out at a Conference

When it comes to hosting a vendor booth at a conference, you have to work hard to get people over to your booth in order to deliver your elevator pitch. Producing a vendor booth pitch video can help you to stand out at a conference, drawing crowds over to your booth, so that you can present your pitch. Vendor booth pitch videos can be used at conferences, expos, and similar events to bring event attendees to your booth where you can then qualify them and pitch your idea more fully.

What is a Vendor Booth Pitch Video?

A vendor booth pitch video is any short, catchy video that details your pitch to the audience at an event. As a vendor at an industry conference or expo, working with customers that are in attendance at the event is key to generating leads which is the purpose of your event presence. But with so many other attendees at the event, gaining the attention of people from a crowd can be challenging. A vendor booth pitch video will provide you with a way of gathering the attention of those who are in attendance at the event and drawing them toward your vendor booth.

This short video typically delivers between 30 seconds and 3 minutes of content to your audience. It is intended to help them visualize the value of your offer from a distance, and therefore includes powerfully captivating visuals that represent your offer. Vendor booth pitch videos are generally played on repeat, over and over, throughout the duration of your time at the booth. As such, they should be relatively engaging and informative, but they must also be presented in such a way that they can be seen from a distance. 

What to Include in a Vendor Booth Pitch Video

Figuring out what to include in a vendor booth pitch video is certainly challenging. You want to include visuals that can be seen from a distance so that if you’re running your video from your booth those in attendance to the event can see the video at a distance. It’s also important to consider what would be most attractive to draw your audience over to your vendor booth. Consider using visuals that tell the story, including background and unique insight, of your product, service or offer. 

It’s important that your vendor booth pitch video includes:

• A personal and relevant pitch that helps attendees see your product, service, or other details that will attract them to the booth.
• Visual details that can be seen at a distance. Think large, easy to see, easy to understand visuals.
• Testimonials, video clips, and lots of color and engaging animations or fonts that will be visibly noticeable no matter where you show the video.
• Minimal use of words to prevent the video from being difficult to read or understand from a distance.
• A focus on benefits over features. People can see and learn about features by visiting the booth, but benefits are what will bring them over to the booth.

As you’re thinking about what to include in your vendor booth pitch video, carefully consider whether or not you want to focus on a specific audience type or if you’ll make the video relatively generalized so that it could appeal to a wider audience. This really depends on the tradeshow, conference, or event that you’ll be at. The more specific you are with audience targeting, the better your video will be equipped to attract the attention of attendees, but that’s only if you target the right audience for the event you’re at which can be tricky.

A Note About Vendor Booth Pitch Video Length

Producing a vendor booth pitch video is a great way to make your booth stand out at a conference or tradeshow but you don’t want to produce a video that’s overly long. These videos are generally quite short as they will replay over and over again for the duration of the time you’re present at the booth. This might mean a 30 second video that replays all day or perhaps a 1 minute video is better? The idea here is to keep it short enough to present the key details that are required to draw the audience to your booth, but to leave the rest to the in-person elevator pitch that you’ll deliver with each individual that you interact with personally.

The overall goal of your pitch video should be to attract interest. Generally, this can be achieved with 30 seconds of video or less. Don’t feel like you need to produce a long and overly detailed video when something short and punchy can be just as impactful.

Ready to Produce a Vendor Booth Pitch Video?

Are you ready to produce a vendor booth pitch video that can be used to draw attention of event attendees at your next expo, conference, or tradeshow? Give Beverly Boy Productions a call! We’ve got more than two decades of event video production experience, specialize in the creation of short and punchy pitch videos, and can’t wait to assist you in the production of your next big pitch!