How to Make a Good Video Pitch for Your Business
The video pitch is quickly gaining popularity over in-person pitches for things like investing, startup support, or sales. But learning how to make a good video pitch for your business can be challenging, especially if you’re entirely new to the process of video production and distribution. The best video pitches tend to have certain common denominators including an understanding of the target audience and essential knowledge of video creation.
If you’re interested in learning how to make a good video pitch for your business, we’ve got the tricks, tips and tools to help you out. At Beverly Boy Productions, we specialize in the production of short videos for business owners and entrepreneurs. We’ll work with you to create a video pitch that’s right for your business, whether you’re pitching a new product or service idea to stakeholders, or you’re pitching your startup to investors, or even if you’re just trying to figure out how to pitch your products for sale. Give us a call to learn more!
Follow these tips to make a good pitch video for your business.
Hook Your Viewer with a Strong Opening
The first step to producing a great pitch video is to hook your viewer. This means you have to know your audience and have an understanding of what it is that makes them interested and engaged. Viewer attention spans tend to be very limited, with most of us only dedicating about 8 seconds to a video before we scroll unless it captures our attention to stop the scroll. Your hook has the power to stop the scroll and capture the interest of your target audience.
Whether you use a special statistic, or an important fact, or some other detail to hook your audience, make sure that it grabs their attention, tugs at their emotion, and compels them to stop the scroll.
Stay Short & On Point
You’re not going to win your audience over with an over-winded pitch. If you really want to succeed, you need to keep it short and on point. Choose the topic and the pitch content carefully. Make sure that you’re using your words carefully and that you are supporting with strong visuals. This is key! Most video pitches are going to be 2-3 minutes long, but some platforms advocate for shorter pitches and others allow them to be a bit longer. Do your research to figure out what the target length is for the audience and platform you’ll be using.
Get Personal & Be Real
Want to learn how to make a good pitch video? Get personal with your audience and be real. The more you can personalize your pitch, the more your audience is going to resonate with what you have to say. But this means you’re going to have to know your audience deeply and personally. The best pitches are those that compel your audience to stop and think about what you’re saying.
Your pitch should tug at the emotions of your audience. It should make your audience feel like “WOW, that really is a problem” or “Wow, I never thought things that way,” or “Gosh, this is very important to me!” Any way that you can compel your audience to directly resonate with what you’ve said and to feel a strong emotional connection to the details, will be sure to compel them to take the desired action that you want them to have.
End with a Call to Action
Learning how to make a good pitch video will require you to understand your audience and what you can say to compel them to take action. Your pitch should always end with a compelling call to action (CTA). Whether it’s a call to follow you, support you, connect with you, call you, or purchase from you it must be included in your video.
The producing of a sales pitch, investor pitch, or any other type of pitch video that omits the CTA essentially hands over opportunity. You really don’t want to give up on opportunity, do you?
Work with a Professional Production Crew
Want to learn how to make a good pitch video that is going to perform all of the above and some? Work with a professional production crew that understands the production of pitch videos! The best decision you can make for your business or brand, is to hire a qualified video production company to assist you in the producing of your pitch!
Beverly Boy Productions looks forward to helping you learn how to make a good pitch video from scratch. We’ll work with you to produce the script, footage, and final video that pitches your idea, product, service, or business startup to the targeted audience. Our professional pitch video production services include everything you need for a professionally produced pitch that will capture audience attention and compel them to take the desired action.
To learn how to make a good pitch video, or for more information on what it takes to produce a pitch video that will compel your audience to take action, give Beverly Boy Productions a call today!