Benefits of Including Amazon Pitch Videos on Product Pages

Producing a pitch video as part of your sales and advertising campaign is a common step when it comes to promoting products that you offer for sale. If you sell products on Amazon, you probably realize the importance of ranking high within the platform in order to generate sales from Amazon’s unique traffic and existing client base. However, what you might not have realized is the importance of videos on your Amazon pages. The inclusion of Amazon pitch videos on your product pages can greatly influence your rankings, increase traffic to your pages, and help you to generate more sales.

Let’s go into further detail about each of these benefits that come from including Amazon pitch videos on your product pages.

Influence Traffic Rankings

The inclusion of Amazon pitch videos on your product pages will influence your traffic rankings typically resulting in higher rankings for your product pages. Search engines and algorithms that are used to organize pages within large websites such as Amazon, Facebook, and within the search engines such as Google, love video. They favor pages that include videos which represent the content or otherwise support the details of the page.

The inclusion of video on your Amazon product pages, especially product pitch videos or similar style content, can help you to influence Amazon’s algorithm to encourage higher ranking of your product pages. Simply including a 30 second presentation or pitch that motivates consumers to choose your product will increase Amazon’s likelihood of ranking your product pages above your competitors, especially if they do not include product pitch videos on their pages!

Pitch videos are great for presenting the key details of your business to visitors that come to Amazon to buy. Not only do they add value that written content simply cannot provide, people seek video content over all other forms of product marketing including static images and basic text posts.

Increase Traffic to Your Pages

Amazon pitch videos are a great way for suppliers and brands to increase traffic to their Amazon pages. People are more likely to check out an Amazon product that includes video representation of the product in use.  If you want to increase traffic to your Amazon product pages, including product videos that showcase your product features, benefits, and values will help to drive viewers to the page. 

Amazon algorithms, like those on other major websites with search, are more likely to rank pages that include video higher upon the list which means there is a greater chance for organic traffic, too. Not only is traffic to the page increased, but videos also improve:

• The amount of time viewers spend on the product pages which can increase conversions.
• The likelihood of viewers making a purchase – 80% of consumers state that they are more likely to purchase a product after seeing a video.
• The likelihood for a page to be shared with other viewers.

If all you have to do is include a short, dedicated pitch video on your product pages in order to garner more traffic, stronger audience focus, increased likelihood of conversions and higher overall sales revenue – why not put more energy into the creation of video content for your Amazon storefront, product pages, and marketing campaigns?

Generate More Sales

The decision to produce video content that focuses on the products you sell on Amazon will help you to generate more sales within your storefront or Amazon account. Amazon sellers that incorporate videos into their landing pages, storefronts, and within product pages are more likely to convince visitors to purchase their products. In fact, uploading videos into Amazon posts to increase product visibility is one of the leading methods of increasing sales conversions for existing stores. Sellers have reported as much as 125% greater conversions with the inclusion of video in their marketing campaigns.

Having a product video on your Amazon listing is one of the easiest ways to increase the likelihood of consumer understanding of your product, and it’s almost certain to generate more sales for your store than any other marketing format can. Shoppers that see videos know that you’ve put effort into delivering information to them to assist with their understanding of your product and to help them to decide whether or not to purchase from you. This makes them more likely to stick around, and equally likely to convert into a paying customer of your Amazon store.

Use Amazon pitch videos to show your customers what’s most important about your products, how important features work, and how your products compare to those of your competitors. These videos are short, catchy content that you can use to your advantage to grow your Amazon traffic, increase your rankings and generate higher conversions for your business. 

Want help producing Amazon pitch videos that are going to generate amazing revenue for your business through increased conversions and sales of your Amazon products? Give Beverly Boy Productions a call today to learn more about producing short, catchy pitch videos that will drive up your rankings, generate higher traffic to your pages, and increase conversions for your Amazon store in no time!