How Much Does an Amazon Product Video Cost?

The use of product videos can help you to grow the level of consumer interest in the products that you sell. On Amazon, consumers seek video to help them better understand the value and features of the products they’re considering for purchase. Amazon product videos can help you sell more products to prospective customers, but how much does an Amazon product video cost?

Amazon product video production

Amazon product videos are typically 1 minute or less, although they can be longer in some cases. With the average cost of video production for this style of video typically ranging between $1,000 and $5,000 per finished minute you can estimate that your Amazon product video cost will be somewhere in this same range unless you:

• Produce a video longer than one minute.
• Use extensive special effects, graphics, or animations in the video.
• Require multiple shoot locations or excessive resources from your crew in order to produce the video.

Amazon Product Video Costs by Crew Member

Each of the production crew members involved in the creation of your Amazon product video will play a role in the total finished cost per minute. Naturally, production crew members with limited or less experience will charge less as an hourly rate. Typical rates for film production vary for each professional involved based on their experience and the requirements of the project as well as on various individual factors. Average to rates for major professional crew members are as follows:

• Film Director – >$250 per hour
• Script Writer – >$150 per hour
• Cameraman – >$400 per hour
• Editor – >$175 per hour
• Actors – >$500 per hour
• Equipment – up to 100s per hour
• Studio Shooting – up to $400 per hour
• Narrator – >$400 per hour
• Audio Files – up to $1000
• Video Rendering – up to $75 per hour
• B-Roll – expect to pay a percentage between 10 and 50% of your total cost
• Miscellaneous Fees – can cost very little up to 1000s extra

The production agency or film crew will define the appropriate budget for your Amazon product videos based on an understanding of the resources involved, the expectations set forth in your creative film brief, and their estimates as to how complex the project needs will be. Additionally, the total finished length of the film will play a significant role in the estimated costs. Longer videos result in longer production times and typically higher overall costs.

What Factors Determine Amazon Product Video Costs?

So what is it that film agencies and production companies use to determine the total costs of your Amazon product videos? With all of these projects being unique and individually created, it’s easy for the natural observer to wonder what factors go into determining the total cost of producing an Amazon product video for consumers. Your production company will ask you a series of questions to help them better understand your product video needs. Expect the following questions as part of your creative brief and, if you don’t see these questions, consider offering up at least enough information for the agency to answer these questions with your brief:

• What is the product that the video is about?
• How long would you like the finished video to be?
• Do you want your product to be filmed in a studio, in a particular setting, or on-location?
• Is this a brand new product or a change to a product or something else?
• Do you have talent interested in acting as your brand ambassador or will someone else speak about your product on camera? Who should be shown using your product?

Additionally, your production company may ask you if you have a budget in mind for your Amazon production video. Be honest with them about what you are willing to spend and where you would like to stick with the budget. Like any creative project, the sky is the limit, but budgets are not unlimited. Being open with your production crew about where you stand on budget will ensure that they provide a vision for your Amazon product video that will allow them to achieve success with production tasks without going over budget.

Call Beverly Boy Productions to learn more about Amazon product video costs and to get started with your project!