5 Benefits of Hiring a Video Streaming Production Company in New York City
Whether you refer to video streaming as broadcasting, webcasting, a webinar, live event streaming or something entirely different, it all really has the same general foundational concept and represents a business that leverages the internet to connect remote audiences with content regardless of location or geographic distance. Broadcasting your video content to a remote audience is something that many NYC business owners have closely considered in the past 12 months as health and safety concerns have largely resulted in reduced in-person events and fewer gatherings within the city. And hiring a video streaming production company in New York City to do the job is the next big consideration.
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In fact, if you’re a NYC business owner thinking about remote broadcasting or streaming content to your audience, consider these top benefits of hiring a video streaming production company in New York City for your brand to work with.
1. Deliver Customer-Focused Marketing Messages
Live streaming is great, but when you hire a video streaming production company in New York City to help you with your production, you can take the broadcast to an entirely new level.
In fact, instead of your typical “Facebook Live” event, you can use a private CDN to deliver powerful live streamed programs that allow for customer-focused marketing messages and interactive events that engage and entertain your audience while you get the maximum benefit out of the message delivery.
It’s a complicated process, but a professional production crew will pull it off without a hitch.
2. Multi-Camera Production with Professional Equipment
Sure, you might be able to pull off a multi-camera live stream setup on your own, if you’ve got the right equipment (and it will require more than just two cameras!), but the process won’t be simple!
In fact, a multi-camera production with all the right audio and video capture, and delivery that is truly professional quality requires the support of a team.
Hiring a video streaming production company in New York City will take the guesswork out of the entire process — they’ll know exactly what to do!
3. Lighting for Improved Visibility and Professional Quality
You probably don’t have professional-quality lighting laying around! But the lighting can make all the difference in whether your broadcast appears amateur or professional.
Learning how to light a set, and what not to do, requires years of training – something you probably don’t have time for!
Hiring a video streaming production company in New York City brings the lighting, technique, and experience to you! And with appropriate lighting, achieving a variety of desired outcomes for your footage is entirely possible.
4. Advanced Audio
A professional production crew can enter a venue and immediately sense potential audio problems or needs. Can you do that?
Most business owners don’t have such a keen sense of sound and the potential interruptions that could arise if a streamed event is filmed with various noises taking place in the background.
Poor audio quality can destroy a broadcast, but exceptional audio can improve audience engagement, interest, and interaction. A professional can help with audio capture while minimizing potential hazards before they interrupt your broadcast audience.
5. Support for the Unexpected
When you hire a video streaming production company in New York City, essentially what you’re doing is hiring a support team to help you handle any and all of the potentially unexpected situations that could arise during your stream so that your audience receives the most professional finished broadcast possible.
Don’t think the unexpected will occur? Things like WiFi or internet instability can cause a broadcast stream to stop entirely, and you’ll lose your audience. Things like equipment failure can and will happen — and you could lose your audience over it.
The unexpected will occur, at the worst possible time — but when you hire a video streaming production company in New York City to help your business succeed with a live stream, there’s always a plan B for the unexpected.