Why is Video so Effective in Marketing?

Video is the fastest growing, most popular form of content marketing across the web. Marketing teams, business owners, and individuals alike are consistently finding new ways to incorporate video into their marketing campaigns largely because it is such a powerful medium. From search engines, to consumers, video is an incredibly powerful marketing too, but Why is Video so Effective in Marketing, exactly?

Perhaps it’s the rise of social media, which made video not only more accessible but also more desirable than ever? With various social platform such as Facebook, Instagram, Twitter, and others highlighting video content in such a way that users are requesting it more than they ever did before, it’s certainly easy to say that video is important. But Why is Video so Effective in Marketing?

Why is Video so Effective in Marketing?

What is it that makes video so effective in marketing online, and offline? Search engines love video, social media algorithms love video, consumers love video. In fact, they all appear to appreciate or enjoy video over the various other forms of content that could be produced and shared. But why?

• 74% of consumers would rather learn about products or services from video.
• 84% of consumers have been convinced to purchase a product or service following a video.
• 79% of people have downloaded or purchased after watching a video about software.
• 59% of executives would rather see video than text.

The statistics show that viewers are incredibly interested in video and that video can work throughout the marketing and sales funnels to increase awareness, drive decision making, and generate sales or conversions for your brand.  Is this Why is Video so Effective in Marketing?

Video Increases Awareness

Consumers are not looking to be sold to the way they once accepted. Today’s consumer audience is looking for videos that help them to understand the products, services, and brands that they are interested in. Video is effective in marketing because it provides consumers with key details about products, services, and brands that increases awareness without seeming salesy.

Instead of focusing on a “sale” marketers can focus on sharing the story of a brand or product with the audience. They can provide up-close images of products and services as they are being used, offer key insights into the most important features of a brand’s products or services, and offer value-based insight that text based advertising simply cannot do.

Video Improves ROI

Brands prefer video because it provides maximum return on investment over other forms of content. In fact, not only does the use of video content add another layer or level of dimension to your brand, it also provides a good return on investment for most marketers. In fact 83% of marketers state that video provided a significant return on investment for them. Consumers love video for its entertainment and ease, especially in terms of digesting complex topics – but marketers love it for the ROI.

When compared to traditional advertising, video consistently has a better ROI. Whether it’s because video is easily accessible, more likely to go viral, or for completely different reasons – one of the reasons that video is so effective in marketing is it’s ability to maximize ROI.

Video Improves SEO

According to recent admissions by Google, video increases the likelihood of a website or webpage to rank on the first page of the SERPs. Not only does video have the power to increase search engine rankings, but it also provides the opportunity to reduce bounce rates on webpages and to increase the amount of time consumers spend on a site. Both of these factors influence search engine rankings over time resulting in improved SERP rankings.

Video is Personal & Humanizes the Brand

Many brands do not have brick and mortar facilities anymore and operate fully online. While this can be great for the brand, it can present some challenges – particularly in regards to building trust among consumers. Fortunately, video can be used to personalize and humanize the brand. In fact, as we look at reasons why video is so effective in marketing, one of the key benefits that we consistently see in regards to video is the fact that video increases humanization within a  brand, and improves the trust that consumers have in the brand itself.

This is very important for eCommerce and other brands that operate fully online. Building trust among consumers is one of the many ways that video is so effective in marketing.

Video Boosts Conversions

One of the leading reasons why video is so effective in marketing is because it helps consumers to make purchase decisions. Video boosts conversions in a number of different ways. An explainer video will help a consumer decide whether a product or service is right for them. A testimonial video will help a consumer to see if a product or service relates to them and has helped people like them solve problems. A landing page video that represents a product demonstration will help a consumer see the product in action so that they can make a decision.

Videos boost conversions in a variety of different ways. So, Why is Video so Effective in Marketing? Videos share you brand’s story, they improve the ROI that you can expect from marketing campaigns, they humanize the brand and boost conversions. They’re incredibly effective because they speak to a specific audience, deliver key insights and facts, and go the extra mile in providing a type and style of content that most audiences are not only interested in – but they love!